Austin-based hunting and outdoor experience company BirdDog has joined the portfolio companies of Dallas-based Morrison Seger Venture Capital Partners with $1.8 million in funding.
Dallas entrepreneur and Morrison Seger founder Rogers Healy will serve on BirdDog’s board of directors.
BirdDog is a hunt-booking tool where landowners can market and sell hunts while hunters browse various kinds of hunts.
Morrison Seger said that BirdDog is changing the way hunters and landowners search for and book hunting experiences. It’s led by Co-Founders Jonathan Lusk and Taylor Jackson, who saw a need to simplify the hunt-booking process and change the way landowners market and sell hunts on their properties.
“Taylor and I couldn’t be more excited to partner with Morrison Seger as we grow BirdDog to be the premier platform for landowners and hunters to unite as we see lives changed in the outdoors,” Lusk said in a statement.
BirdDog said that many ranches already offer hunts commercially, while other landowners may be looking for new ways to generate revenue off their land. The company said it sees an opportunity to partner with those owners to allow hunters to browse many different kinds of hunts.
The startup said it caters to individual hunters, father/son and mother/daughter hunters, and corporate hunting groups.
Birddog founders Jonathan Lusk and Taylor Jackson say their highest goal is to ensure a fantastic experience for hunters and ranch owners alike.
“The passion I’ve witnessed through the leadership at BirdDog is something you don’t see too often,” Healy said in a statement. “The founders really know what their goal is and are really determined to cater to the next generation of outdoorsmen. I know this raise and the team of investors behind it will help them accomplish just that.”
Healy is a seasoned entrepreneur with over 20 years of investing experience. He founded Morrison Seger in 2022 as a VC fund that aims to invest in companies in various stages of development. We wrote about about the fund’s early investments last January.
From pre-seed to later stage, the fund takes on a generalist approach within their investment strategy, Morrison Seger said. The fund has more than $20 million raised across multiple industries within its three quarters of operations.
As a founder of multiple companies, ranging from the real estate to the memorabilia space, Healy said he considers his secret weapon to be his eye for talent.
BirdDog has experience opportunities for individuals and groups. For groups looking to take their experience to the next level, BirdDog says it partners with renowned chefs, talented musicians, and other key partners to offer “unique tailored experiences.”
The company said that BirdDog makes it easy for landowners to steward their land and generate revenue from their properties. It also makes it easy for hunters to exclusively access private land and create memories and long-standing relationships in the outdoors.
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