Dallas-Based Snaps Clothing Co. Secures VC Funding to Transform Western Wear ‘for the Modern Man’

Dallas-based Morrison Seger Venture Capital Partners has added Snaps Clothing Co. to its portfolio of brands. Snap co-founders Edgar Baronne and Patrick Lynn are modernizing the classic pearl snap shirt, aiming to make it a staple in everyone’s wardrobe.

Entrepreneur Rogers Healy’s Dallas-based Morrison Seger Venture Capital Partners has added Snaps Clothing Co. to its portfolio of brands. No financial details were released.

Snaps Clothing is modernizing the classic pearl snap shirt, aiming to make it a staple in everyone’s wardrobe. Snap co-founders Edgar Baronne and Patrick Lynn said they envisioned a contemporary twist on the classic pearl snap shirt to suit their active lifestyles and professional demands.

“The quality design the team at Snaps Clothing has created to modernize the pearl snap shirt is incredible,” Healy said in a statement. “This is the type of product that Morrison Seger strives to get behind and will continue to believe in throughout the partnership. We are thrilled to be on their team and to see the outpour of support and excitement from our investors.”

Modern take on a cowboy classic

Snap-button shirts from Snaps Clothing Co. [Photo: Snaps]

Designed in Dallas, Snaps Clothing is crafted for maximum versatility and made of “the highest quality soft, breathable fabrics,” all adorned with custom pearl snaps, the company said.

Snaps Clothing was founded in 2021 to engineer the versatile, modern style of the pearl snap and has seen strong growth.

Leveraging new investment for growth

Snaps Clothing Co. co-founders Patrick Lynn and Edgar Baronne [Photo: Snaps]

According to Snaps co-founders Lynn and Baronne, the company is leveraging its new partnership with Morrison Seger to expand its operational infrastructure, product development, inventory, retail contracting, and management as well as licensing agreements with sports franchises.  

The company said that within the first two years of business, it’s seeing 30% growth each month and has been featured by WFAA’s Good Morning Texas, Maxim Magazine’s Top Entrepreneurs To Watch For in 2023, and more.

Snap-button shirts from Snaps Clothing Co. [Photo: Snaps]

Snaps Clothing shirts retail between $88 and $119 in sizes ranging from small to XX-large through their website. They are made from cotton-based blended fabrics.

Healy said he was excited by the story and the product behind Snaps Clothing Co. and saw the potential for Snaps Clothing to be the No. 1 emerging clothing brand, for both men and women.

Since its debut in the 1950s, the pearl snap shirt has been a staple of the western wardrobe for its comfort, durability, and convenience. Healy’s partnership aims to help the brand navigate the industry, align with experienced partners, and create tremendous awareness through social influence, Morrison Seger said.

VC ‘secret weapon’

Healy has more than 20 years of investing experience.

Earlier this year, we told you how Healey went full-bore in September by founding Morrison Seger Venture Capital Partners. With close to $30 million raised since its launch, the”MoSe” fund has focused on Tiff’s Treats, Siempre Tequila, laundry and dryer fragrance startup Laundry Sauce, and Catch’N Ice Cream.

As a founder of multiple companies, ranging from the real estate to the memorabilia space, Healy said he considers his secret weapon to be his eye for talent.

Founded in 2022, Morrison Seger is a venture capital fund seeking to invest in companies in various stages of development—from pre-seed to later stage.

The fund takes on a generalist approach within its investment strategy and  has become a partner for a wide range of industry leaders and influencers.

Get on the list.
Dallas Innovates, every day.

Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.

One quick signup, and you’re done.  

R E A D   N E X T

  • Alautus Founder Alana Matthews [Photo illustration: DI; source photos: Elizabeth Sisk Photography]

    The founder’s Alautus firm offers classic, luxury workwear that aims to "uplift, encourage, and cloak women in confidence."

  • Georgia-based Saltbox—acclaimed by Fast Company in its list of 2022 Most Innovative Companies—opened a new 128K-SF co-warehousing location Tuesday in Carrollton. On tap: 169 flexible warehouse suites, 10 office suites, flex office space, access to loading docks, and a "top-of-the-line photo studio for entrepreneurs." "Our end-to-end solutions power the logistics journey of small businesses from startup to scale," said Saltbox Co-Founder and CEO Tyler Scriven.

  • Zoo To Do is a major source of funding for the nonprofit Dallas Zoo. Proceeds help support the Zoo’s dedication to providing the best animal care, delivering unique education offerings, and strengthening its wildlife conservation efforts in Dallas and around the world.

  • Dallas-based Lincoln Property Company Commercial has announced the appointment of "a new generation of executive leadership" along with a major investment by funds managed by Stone Point Capital as part of Lincoln's international growth and succession plan. David Binswanger and Clay Duvall will serve as co-CEOs, succeeding Lincoln Property founder and Chairman Mack Pogue and CEO and President Bill Duvall—both of whom will continue to have an ownership stake in Lincoln.

  • The DEC Network is about to celebrate its 10th anniversary as a nonprofit entrepreneurship ecosystem builder in Dallas-Fort Worth. But instead of just throwing a party, it's launching even more innovation hubs to help entrepreneurs start, build, and grow their businesses—including The DEC's new RedBird Innovation Center. Besides housing The DEC's HQ, it will offer co-working space, provide business incubation, accelerator programs, podcasting rooms, an event space, and more.