Entrepreneur Rogers Healy’s Dallas-based Morrison Seger Venture Capital Partners has added Snaps Clothing Co. to its portfolio of brands. No financial details were released.
Snaps Clothing is modernizing the classic pearl snap shirt, aiming to make it a staple in everyone’s wardrobe. Snap co-founders Edgar Baronne and Patrick Lynn said they envisioned a contemporary twist on the classic pearl snap shirt to suit their active lifestyles and professional demands.
“The quality design the team at Snaps Clothing has created to modernize the pearl snap shirt is incredible,” Healy said in a statement. “This is the type of product that Morrison Seger strives to get behind and will continue to believe in throughout the partnership. We are thrilled to be on their team and to see the outpour of support and excitement from our investors.”
Modern take on a cowboy classic
Designed in Dallas, Snaps Clothing is crafted for maximum versatility and made of “the highest quality soft, breathable fabrics,” all adorned with custom pearl snaps, the company said.
Snaps Clothing was founded in 2021 to engineer the versatile, modern style of the pearl snap and has seen strong growth.
Leveraging new investment for growth
According to Snaps co-founders Lynn and Baronne, the company is leveraging its new partnership with Morrison Seger to expand its operational infrastructure, product development, inventory, retail contracting, and management as well as licensing agreements with sports franchises.
The company said that within the first two years of business, it’s seeing 30% growth each month and has been featured by WFAA’s Good Morning Texas, Maxim Magazine’s Top Entrepreneurs To Watch For in 2023, and more.
Snaps Clothing shirts retail between $88 and $119 in sizes ranging from small to XX-large through their website. They are made from cotton-based blended fabrics.
Healy said he was excited by the story and the product behind Snaps Clothing Co. and saw the potential for Snaps Clothing to be the No. 1 emerging clothing brand, for both men and women.
Since its debut in the 1950s, the pearl snap shirt has been a staple of the western wardrobe for its comfort, durability, and convenience. Healy’s partnership aims to help the brand navigate the industry, align with experienced partners, and create tremendous awareness through social influence, Morrison Seger said.
VC ‘secret weapon’
Healy has more than 20 years of investing experience.
Earlier this year, we told you how Healey went full-bore in September by founding Morrison Seger Venture Capital Partners. With close to $30 million raised since its launch, the”MoSe” fund has focused on Tiff’s Treats, Siempre Tequila, laundry and dryer fragrance startup Laundry Sauce, and Catch’N Ice Cream.
As a founder of multiple companies, ranging from the real estate to the memorabilia space, Healy said he considers his secret weapon to be his eye for talent.
Founded in 2022, Morrison Seger is a venture capital fund seeking to invest in companies in various stages of development—from pre-seed to later stage.
The fund takes on a generalist approach within its investment strategy and has become a partner for a wide range of industry leaders and influencers.
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