Dallas-Based Mooala’s New ‘Simple’ Line Features Three-Ingredient Organic Oat and Almond Milk

Mooala calls its new Simple line the first-ever three-ingredient, organic, shelf-stable line of plant-based milk. Founder and CEO Jeff Richards says the new line meets two consumer needs by delivering fewer ingredients in an organic product.

Dallas-based organic plant-based milk brand Mooala has launched its Simple line, which it calls the first-ever three-ingredient, organic, shelf-stable line of plant-based milk.

Mooala Simple is available in almond and oat varieties and contains no gums, oils or additives, the company said.

“Consumers are reading labels carefully—they’re demanding fewer ingredients in addition to organic ingredients. We created Mooala Simple as an elevated product line to address both needs,” Mooala Founder and CEO Jeff Richards said in a statement. “Our plant-based milks have always been organic, which has countless health and environmental benefits, and our new Simple line consists of only three ingredients: filtered water, organic oats or almonds and sea salt.”

Mooala said all of its family-friendly plant-based milks and creamers are certified USDA-organic, which means they are never made with GMOs, herbicides, preservatives, or toxic chemicals, and the company places a strong emphasis on regenerative farming.

Along with being organic, Mooala said the Simple line is paving the way by also having no gums, fillers, or oils.

“We’ve been a leader in organic, plant-based milks since the beginning and are excited to offer consumers an additional option that further broadens our family of better-for-you products,” Richards said. “Just give the carton a shake and you’ll fall in love with how rich and creamy ‘simple’ can be.”

Mooala, ranked No. 1,600 of the 2022 Inc. 5000 list of growing businesses, is sold in stores including Whole Foods, Kroger, Costco, Publix, Walmart, HEB, and Aldi.

In 2019, we told you about Mooala’s $8.3 million Series A investment round. At that time, the round raised Mooala’s total funding to more than $13 million.

The financing was led by Sweat Equities, a food and beverage investment firm, along with Series Seed lead investor M3 Ventures and participation from other firms and family offices.

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