Dallas-Based Topgolf Launches Largest Brand Campaign Ever

Topgolf, the golf entertainment company based in Dallas, has launched its largest-ever global brand campaign.

Inviting everyone to “Come Play Around,” the campaign includes this 60-second spot that shows everyone from a priest to long-bearded bikers to an Afro-topped karate kicker getting their swing on at a Topgolf venue.

“We’re making the game of golf more inclusive and open for all to enjoy,” said Chief Brand Officer Geoff Cottrill, “and this campaign celebrates different people and personalities from all over the world coming together and enjoying a little golf… and a little of our ‘not golf.'” 

Led by New York-based agency Anomaly, the integrated campaign was created in partnership with photographer Amy Lombard, production company PrettyBird, and film director Kitao Sakurai.

Topgolf’s new mobile game “Shankstars.” [Image: Topgolf]

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