Dallas-Based Gardenuity Gets Seeded by Investors, Local Angels for Its High-Tech Growing Experience

The e-commerce gardening startup uses “matching technology” aims to make plant-inspired living easier.

Gardenuity, an e-commerce startup with “matching technology” that aims to make plant-inspired living easier, has fresh seed funding. The North Texas Angel Network announced its first syndicated investment in the company.

Six NTAN members joined the syndicate to invest $50,000 in a seed funding round led by Anchor Capital and Retail Connection’s Alan Shor and Steve Lieberman, the accredited angel network said. NTAN said its members invested in Gardenuity via AngelList, an investment platform that allows individual NTAN members to invest as a single entity in startups. 

Founded in 2016, Gardenuity wants to help improve well-being, mental resilience, and physical well-being with its garden experiences. To date, the company has celebrated more than 4 million harvests with individuals and organizations from the healthcare and insurance space to enterprise technology companies.

Gardenuity is based in Dallas with an office in New York.

Tapping the expertise of local angels

Donna Letier, Co-Founder and CEO of Gardenuity [Photo: Gardenuity]

“NTAN is a powerful voice in the entrepreneurial community and exemplifies the power of angels as changemakers for great businesses,” Donna Letier, CEO and co-founder of Gardenuity, said in a statement. “Being a Texas-based business, it’s exciting to grow alongside fellow Texans and tap into the expertise of the local angel investors. The investors from NTAN, led by Jeff Murphy, recognize our market opportunity and ability to scale.”

Murphy, NTAN’s executive director, said that the organization exists to present quality, early-stage investment opportunities, such as Gardenuity, to its membership and to nurture active angel investing in North Texas.

“We’re excited to provide our members with a new option for investing in a collaborative fashion with AngelList and enabling startups to secure funding with only one investor for their cap tables,” Murphy said in a statement.

Throughout its 14-year history, network members have invested more than $10 million into startup organizations, mostly in North Texas. Notable investments, totaling more than $1 million each from NTAN members, include Ikonopedia, Natural Dental Implants, Tella Firma, and Vital Arts & Science, NTAN said.

Since its founding in 2008, the North Texas Angel Network said it has connected early-stage enterprises with angel investors to help private investors make private deals with private companies. The nonprofit, member-led organization reviews investment opportunities across industries, including medical device and service companies, software and hardware technology, and construction innovation, among others.

NTAN is one of the oldest and largest networks in Texas and is a member of the Angel Capital Association and the Alliance of Texas Angel Networks.

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