Cuban Backs Sports Tech That Predicts Success, Failure

Using a camera and a computer, the technology can predict is a shot is going in or not.


An astrophysicist and his son are working with billionaire Dallas Mavericks owner Mark Cuban to shoot sports into the technology future, according to a FiveThirtyEight article.

Matthew and Navarre Ginsberg are the father-son duo that has teamed up with Cuban to develop a yet-unnamed real-time sports predictor technology and spread it to the NBA.

“Many decisions in sports relate to the trajectory of a ball or similar object, such as a puck or shuttlecock,” the patent application reads according to FiveThirtyEight.

“Many decisions in sports relate to the trajectory of a ball or similar object, such as a puck or shuttlecock.”
Patent application

Matthew Ginsberg’s idea was to “find a ball with a camera and have it tell a computer what’s up with the ball,” then have the computer estimate where the ball is going in real time. 

The Real-Time Sports Advisory System Using Ball Trajectory Prediction technology mixed with details on the sport such as out of bounds lines and hoops will help the computer predict whether a shot, throw, or a goal, for instance, will be successful or not, according to FiveThirtyEight.

That data can estimate in real time and signal via red light out of bounds or failed shots.

“It will have amazing real-time applications in the future — things like detecting whether or not a shot was goal-tended, in real time, and relaying that information to officials or displaying it on the backboard,” Cuban told FiveThirtyEight.

The Ginsbergs imagine many applications in the media or in signaling to players. Some have more practicality than others, the article said.

The technology has 77 percent accuracy and its future is uncertain for now, but the Ginsbergs continue to finalize the project, which is nearing completion, FiveThirtyEight said.

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