Creative

Bart Weiss Looks Back at 35 Years of Dallas VideoFest, Before Its Last Hurrah This Fall

by | Jul 22, 2021
When he launched his first VideoFest in 1986, fuzzy low-res videos required huge shoulder-mounted cameras. Today you can slip a movie studio in your pocket. Weiss has championed video arts for the whole long, crazy ride.
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Frito-Lay CMO Tells Brands to “Innovate or Die” With 10 Tips for Making Innovation Your Secret Weapon
by | Jul 15, 2021
Frito-Lay CMO Rachel Ferdinando and GS&P's Margaret Johnson presented their session at the Cannes Lions festival weeks ago, but their advice is timeless. Whatever your company does—especially if it's consumer-facing—these 10 tips could give you an edge. No orange Cheetos fingers required.
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Urban Air Adventure Park Forms Unleashed Brands, Acquires Snapology, a Creative Play Company
by | Jul 14, 2021
With more than 165 locations in the U.S. and international franchises, Snapology expands Urban Air's offerings to include play-based STEM and STEAM learning. That should add even more momentum to Urban Air, ranked the #2 "Smartest-Growing Brand" in America by the Franchise Times.
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Flex in Demand: Venture X Partners with Standing Desk Innovator Vari
by | Jul 12, 2021
At a time when Venture X is planning to rapidly expand its footprint, the coworking company has teamed up with local workspace innovator Vari to furnish all of its new properties.
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A Gen Z Willy Wonka Is Incubating At Dallas’ Envy Gaming—And His Golden Tickets Have a Twist

by | Jun 30, 2021
Truman Wilson was only 11 when he launched Truman Factory candy after seeing a kid pitch on "Shark Tank."  Now he's 16 with an e-commerce site, a new product line, and a lure aimed at gamers everywhere—a golden ticket packed in each candy could win them $500 in Dogecoin, a Yeezy Gap jacket, a Corsair gaming headset, or other meme-friendly prizes.
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ICYMI 2021: The Q2 Archive
You’ve found Dallas Innovates’ archive of news briefs from April to June 2021.
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The Citizenry Raises $20M To Grow Its Dallas-Based Artisan Home Décor Brand
by | Jun 29, 2021
Founded in 2014, The Citizenry is a direct-to-consumer, socially conscious home décor brand. Sourcing soft goods from artisans around the world, it's supported over 3,000 artisan jobs since 2019 and pays its partners more than twice the Fair Trade Standard.

Now, with a flagship store in New York's Soho and more stores on the way, The Citizenry is growing into a whole-home, omni-channel brand.
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Snack Strong: Frito-Lay’s New $5M Doritos Campaign Is Amplifying the Voices of Black Founders and Creators
by | Jun 28, 2021
As part of Doritos' new SOLID BLACK initiative, seven Changemakers will each receive $50,000 and the chance to share their stories on all of the brand's public channels, which includes limited-edition chip bags. Doritos is also committing $100,000 to nonprofit civil rights organization National Urban League.
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Dallas’ Envy Gaming Invests in ‘Livestream Sidekick’ Botisimo

by | Jun 24, 2021
Two of the most emerging players in the North Texas esports scene are making a deal: Envy Gaming and Botisimo. Known as having "the most powerful x-platform for streamers," Botisimo will use the investment to continue pioneering its solutions for streamers to better engage their audiences and monetize their efforts.
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After Battling Nike in the Supreme Court, Dallas-based YUMS Relaunches Its Streetwear Brand
by | Jun 23, 2021
Founded by graffiti artist Tex Moton, who's designed uniforms for the Dallas Mavericks and worked with brands like Coca-Cola, YUMS is moving on from court cases and back to hitting courts—and streets and pop culture—with its innovative line of Sweet Series sneakers.
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Dear Giana Nike
Dear Giana: 12-Year-Old Dallas Creative Partners With Nike to Promote Its Global Air Max Accelerator Program
by | Jun 14, 2021
Dear Giana, a young Filipina-Mexican American wunderkind with a standout streetwear style, has been dubbed a prodigy. Known as an artist, fashion icon, and inspiration to some 23.4K followers, she's been named one of Vogue’s Global 100 "riveting creatives to watch."

Now, Giana has partnered with Nike to promote its global Air Max Accelerator program, where she'll turn ideas into actions that define the sneaker culture today.
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Electric Gamebox, an Immersive Group Gaming Platform With Locations in The Colony and the U.K., Raises $11M in Series A2
by | Jun 10, 2021
"Reinventing how video games are played," Electric Gamebox locations offer hyper-immersive games in digital smart rooms—using projection mapping, touch screens, 3D motion tracking, and surround sound without headsets. The company's goal: 1,000+ locations in the U.S. and U.K. by 2026. The company's first U.S. location opened in December in Grandscape in The Colony, just north of Dallas.
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Immersive Van Gogh Opens at Lighthouse Dallas, a New Arts Venue in Downtown’s East Quarter

by | Jun 7, 2021
The historic Masonic Temple has been empty for years. Now restored, it’s come to life in a visually stunning, walk-through, Immersive Van Gogh digital art experience. The much-anticipated exhibit runs from August 7 to October 31.
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The Perot Museum Goes Hollywood With Season One of “The Whynauts” Online Kids Series
by | Jun 7, 2021
The digitally enhanced “Whynauts” tracks young actors on fun adventures sparked by science. Conceived by the Museum’s leadership and educational team, the STEM series was made in partnership with Dallas-based studio Groove Jones and backed by major donors.

The bilingual show aims to reach a million kids by next year—and become a high-tech hit.
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Innovative Spaces: Fort Worth’s Foundry District is Getting a Bite-Size Version of the Iconic Sweet Tooth Hotel
by | Jun 5, 2021
The Foundry District and its anchoring Inspiration Alley, known as Texas' largest outdoor art gallery, is getting an expansion. M2G Ventures' hallmark development project in Funkytown is a six-acre art and innovation experience.

The district's new lineup includes Sweet Tooth Motel's pop-up concept and a new bike sharing station.

Have a first look in our gallery.
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Dallas-Based Conversational AI Service Novo Labs Acquired by SYNQ3 Restaurant Solutions
by | Jun 4, 2021
Silverton Partners-backed Novo Labs turns voice interactions into digital transactions. But it's more than a chatbot, says Co-Founder and CEO Clinton Coleman. The startup's proprietary natural language processing stack handles the “real-world conditions” of how people talk.
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