Capillary Technologies Adds Brierly Exec as Global Head of Human Resources

The appointment of Melody Mitchem comes as a result of her contributions to the company since her arrival through Capillary’s acquisition of Frisco-based Brierley+Partners earlier this year.

Capillary Technologies, an India-based global leader in loyalty technology solutions, has promoted Melody Mitchem to global head of human resources.

The company said that her appointment comes as a result of her contributions to the company since her arrival through Capillary’s acquisition of Frisco-based Brierley+Partners earlier this year.

“We are delighted to announce Melody Mitchem’s promotion to the role of Global Head of HR. Melody’s remarkable contributions since joining us through the Brierley acquisition have already made a significant impact on our organization,” Anant Choubey, co-founder and COO of Capillary said in a statement. “Her expertise and dedication to fostering a positive work environment align seamlessly with our company’s values. We are confident that under Melody’s leadership, our HR function will continue to flourish and support our employees around the world.”

Brierley+Partners is a globally recognized leader in loyalty technology, strategy, and execution. It was Capillary’s fifth acquisition globally and second in the United States, signifying a growing footprint in the North American market.

Capillary said that in her short time at the company, Mitchem has demonstrated remarkable leadership and strategic prowess, seamlessly taking over the responsibilities of the U.S. human resources division and playing an instrumental role in the successful integration of the recent acquisitions by Capillary.

‘Becoming the Best Place to Work’

The company said that Mitchem will lead the development and direction of a comprehensive and unified HR function across Capillary’s global operations. It said Mitchem’s extensive experience and proven track record in HR over a 25-year career have helped her become a respected leader in the industry.

Before joining Capillary, Mitchem led the HR team at Brierley since 2015, where she cultivated a culture centered around the belief that “happy and engaged employees translate to successful and satisfied customers.”

Capillary said that philosophy aligns perfectly with its vision and values, making Mitchem an ideal choice to further enhance the company’s commitment to employee satisfaction and customer success.

“It is an incredible honor to take on this new role at Capillary. The company’s commitment to its employees’ growth and well-being is truly inspiring. I am excited to lead the HR team in building a global function that not only supports our employees but also empowers them to excel. Together, we will continue to drive Capillary’s vision of becoming The Best Place to Work, where engaged employees drive exceptional customer success,” Mitchem said in a statement.’

Founded in 2012, Capillary Technologies has a presence across the United States, India, the Middle East, and Asia, in particular, Southeast Asia.

It’s an end-to-end customer loyalty platform that offers a comprehensive view of consumers, and unified, cross-channel strategies that deliver a real-time omnichannel, personalized, and consistent experience for customers.

Capillary powers more than 100 loyalty programs across more than 30 countries. It works with more than 250 brands including Tata, PUMA, Shell, Al-Futtaim, Petron, Domino’s, Kanmo Group, and Marks & Spencer.

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