Credit Bureau Connection—a Fresno, California-based provider of credit-focused lead generation, credit report and compliance solutions—has moved its headquarters to Frisco and rebranded as Informativ.
Serving automotive dealers, lenders, and other end markets, Informativ is backed by Capstreet, a Houston-based lower middle market private equity firm. Its former HQ in Fresno will now serve as its Innovation & Client Success Center.
Combining three companies under new brand
The new Informativ brand combines CBC with two other companies it has acquired in the last two years, CreditDriver and Dealer Safeguard Solutions.
David Carner
Informative says it has a long history of dealership marketing, fraud protection, dealer compliance, and credit reports—offering “a complete and proactive credit and compliance solution that encompasses the customer experience from lead generation through a transaction.” The company aims to “simplify the complex “by providing trackable, enriched leads and qualified buyers, a protected and compliant sales process, and a fast, reliable credit partner.
“Rebranding as Informativ is more than just a name change,” Informativ CEO David Carner said in a statement. “Over the last year, we’ve created a comprehensive solution that enables businesses to have a seamless and consistent credit and compliance process that benefits their operations and their consumers. We plan to continue to innovate and expand our capabilities to better serve our clients while providing the exceptional customer service for which we’re known.”
Rick Pleczko, CEO of Capstreet’s Operating Executive Group and executive chair at CBC, calls the new moves “an exciting milestone.”
“David and his team have created an offering that enables customers to track and deliver qualified leads, reduce risk exposure and easily obtain credit reports all in one place, and we’re proud to continue to support Informativ’s development,” Pleczko said.
Informativ plans to unveil its new name and branding in Dallas from January 27 to 29 during NADA, the auto industry’s biggest annual event.
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