Dallas area residents Madhu Rajendran and Partha Raghunathan are using their business to combat gender disparity in their native India.
As founders of Bloom & Give, the former technology consultants sell bags, scarfs, and other accessories and donate half of their profits primarily to India-based nonprofits Educate Girls and the Vanam Foundation, which focus on promoting girls’ education.
“We had both been in the corporate world for more than 20 years and we wanted to do something more meaningful. We’re in our 40s, at an age where you really start thinking, ‘I want to be proud of what I do,’” Raghunathan told Preston Hollow People.
Because of traditions, most girls stop attending classes at about age 10, Raghunathan said.
“So the nonprofits and projects we work with change the mindset about keeping women in the house through town halls, movie screenings, and empowering the girls in school to keep themselves and their friends going to class,” he said.
Since Bloom & Give launched in September 2015, it has given thousands of dollars to help educate girls in India, according to Preston Hollow People.
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