Biote Launches Men’s Health Division Aimed at Redefining Male Wellness

Biote said the new division will target increasing awareness, education, and access to treatment for the estimated 39% of men over the age of 45 who are impacted by testosterone deficiency in the U.S.

Irving-based Biote has launched a new Men’s Health Division aimed at redefining wellness for men via innovation in hormone education and optimization.

Biote said the launch coincides with National Men’s Health Month and is headed by Biote GM John Denne, who was hired by the company in April.

“Men tend to think about health as the absence of disease and are reluctant to ask their healthcare provider about symptoms of low testosterone such as poor sleep, low sex drive, anxiety and depression, and low energy,” Biote CEO Terry Weber said in a statement. “Establishing a division dedicated specifically to men was a logical step in our commitment to increase the number of providers in our network who are educated and trained to meet the specific needs and preferences of male patients.”

Targeting men with testosterone deficiency

Biote said the new division will target increasing awareness, education, and access to treatment for the estimated 39% of men over the age of 45 who are impacted by testosterone deficiency in the U.S.

The company said that low testosterone, also called hypogonadism, can be detected with a blood test and is diagnosed when a person has low testosterone levels while also experiencing symptoms.

Generally, men experience a 44% reduction of testosterone between ages 30 and 74 at the rate of roughly 1 percent each year, unlike women who experience a sudden drop in hormone levels at menopause.

Educating men and healthcare professionals about hormonal imbalance

Biote said that despite access to care, only 12% of clinically symptomatic men are successfully treated for low testosterone.

“When you ask a man about his cholesterol or blood pressure level, he’ll usually know if he is in a healthy range. But if you ask about his hormone levels, he will likely have no idea,” Biote Executive Chairman Marc Beer said in a statement. “This new division will focus on educating and motivating men to recognize and seek treatment for symptoms of low testosterone. At the same time, we are providing the necessary tools and resources for urologists and internal medicine practitioners to effectively treat these male patients who come through the door looking for solutions.”

Biote said that it trains roughly 6,400 U.S. family practitioners, primary care practitioners and OB/GYNs to understand the complexity of hormones and to provide individualized hormone optimization plans for both women and men.

Biote said the launch continues the company’s efforts to provide a deeper understanding of hormonal optimization to practitioners in its network while building new partnerships with urologists and internal medicine practitioners committed to helping their male patients achieve optimal health.

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