A Pizza-Making Robot Will Soon Be at Work at a Frisco Walmart

Pizza Jukebox—a new robot-powered concept from Dallas-based BRIX Holdings—is coming to the Walmart at 16066 Texas 121, in a co-branded space that will also feature one of BRIX's Red Mango frozen yogurt spots. "You can’t just get this experience delivered, you must come to see and taste it to believe it," says BRIX CEO Sherif Mityas.

Don’t flip out—but a robot may soon make a pizza for you with such automated high-tech expertise, it might make your head spin as much as the pizza.

That kind of “wow” reaction is just what Dallas-based BRIX holdings is looking for with its new concept, Pizza Jukebox. One is under construction now at a Walmart at 16066 Texas 121 in Frisco, in a red-striped co-branded space with fellow BRIX brand Red Mango, which offers frozen yogurt, smoothies, power bowls, and juices.

Promising “froyo and a show,” BRIX says this is one pizza you’ll want to watch being made.

“We’re so excited to launch such an innovative concept,” BRIX Holdings CEO Sherif Mityas said in a statement. “You can’t just get this experience delivered, you must come to see and taste it to believe it. Our goal is to offer a unique and memorable atmosphere that caters to all palettes, and we’re confident that we will be a hit in Frisco and beyond.”

Partnered with California robotics company L2F

BRIX partnered with California robotics company L2F on the tech that puts “a new spin on pizza,” and has been testing it for the past few months, according to CultureMap Dallas.

The company says future plans to expand Pizza Jukebox could include putting the concept in “a number of Walmart stores.”

BRIX is currently looking for eight team members to work at the Frisco location.

BRIX CEO says personalization is the secret to successful restaurant brands

Sherif Mityas, CEO of BRIX Holdings. [Photo: BRIX Holdings]

BRIX CEO Sherif Mityas was previously chief experience officer at TGI Fridays before being appointed as CEO of BRIX Holdings’ and Amici Partners Group’s brands last November, leading brands including Friendly’s, Red Mango, Orange Leaf, Smoothie Factory, SouperSalad, and Humble Donuts.

Mityas spoke at the Fast Casual Executive Summit in Indiana late last year, and said  personalization is the secret to successful restaurant brands.

We don’t know how personal the robot at Pizza Jukebox will get, but we do know BRIX’s goal for it—offering “a source of entertainment for the whole family.” 

“In today’s age of advanced technology and AI, the Pizza Jukebox offers something unique. Rather than just answering questions or completing homework, it creates delicious, hot pizza made to perfection by a robot!” the company said in a statement.

Get on the list.
Dallas Innovates, every day.

Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.

One quick signup, and you’re done.

R E A D   N E X T

  • The startup's nail painting robot provides a "fast-casual" version of a manicure.

  • Michigan-based RoboTire uses "state-of-the-art robotics and advanced algorithms" to change a vehicle's tires in a fraction of the time it takes humans to do it, "reducing an hour-long experience to under 25 minutes while maintaining the highest levels of safety." The Arlington location is the second of Discount Tire's 1,100 stores to implement the system. And it's not a coincidence—Discount Tire is a RoboTire investor.

  • Slated to break ground next year, Firefly Park will add "a significantly different, cool vibe to Frisco," says the city's mayor. Developer Kyle Wilks of Wilks Development hired Amsterdam-based UNStudio to develop the master plan in collaboration with Sasaki Associates. That European influence is showing up in the 230-acre project's walkable, park-laden layout—and in the architecture's future-forward look. The Dream Hotel will be designed with hints of the region, with a design philosophy “both surreal and contemporarily chic."

  • Trick Rider will pay homage to a legendary woman trick rider from the 1940s and '50s. Its spirit will be encapsulated in an astonishing light sculpture suspended over the bar: a 16-foot-long, nine-foot-high crystal horse chandelier made from 4,075 "bohemian cut" crystal beads.

  • Universal Parks & Resorts is planning a new theme park concept "unlike any other in the world"—and it aims to build it right here in North Texas. The proposed park will be sited within 97 acres of land Universal recently purchased in Frisco, and will target "a whole new generation of fans" on a more intimate scale than larger Universal parks. An adjacent themed hotel will be also be part of Frisco's newest attraction.