Baseball bat company Warstic announced Monday that it has bought a building in the Deep Ellum neighborhood of Dallas that will serve as its headquarters, manufacturing base, and first bricks-and-mortar store.
The announcement was made prior to a Texas Rangers game by well-known musician Jack White, who is a partner in the company along with Major League baseball player Ian Kinsler and Warstic founder Ben Jenkins.
The store will be at 2900 Main St. in what was the motorcycle shop All Star Baggers, the Dallas Observer reported.
“Customers will be fitted for a Warstic baseball bat just like being fitted for a custom suit.”
Ben Jenkins
“Customers will be fitted for a Warstic baseball bat just like being fitted for a custom suit,” Jenkins, a Dallas native, said in a press release.
The facility will be well equipped to make the bats and serve as a retail location.
It will have a bat-fitting room where clients can customize the look and feel of their bats. They will be able to watch their wood or metal bats being hand-crafted in the finishing lab, the release said.
The building also will have a batting cage where customers can test their bat, as well as a bar and diner called Players.
Photo: Warstic
The Observer said that the timing of the announcement was Monday because Kinsler would be in town with his team, the Detroit Tigers.
White, well known as the front man for the band The White Stripes, and Jenkins appeared on a radio broadcast on 1310 The Ticket before the Rangers played the Tigers at Globe Life Park.
In 2011, Jenkins launched Warstic in Dallas. Kinsler and White, who already knew each other, later came on as partners in the company.
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