Rogers Healy knows the art of the pitch. He’s made it, and he’s heard it.

Now the Dallas-based investor and 7x serial entrepreneur is set to shake up the eleventh season of Entrepreneur Media’s reality competition series “Entrepreneur Elevator Pitch.” Healy, who’s walked the talk on both sides of the dealmaking table, is poised to separate the contenders from the pretenders with his experience in the trenches.

The venture capitalist and real estate mogul will appear on the show alongside Netflix co-founder Marc Randolph and 9x entrepreneur, author, and investor Kim Perell.

“I am thrilled to join ‘Entrepreneur Elevator Pitch’ as the new investor,” Healy said in an announcement this week. The new season will premiere on June 26.

60 seconds to make a compelling case

The show’s blend of tension, drama, and business acumen has made it a hit with viewers. During a high-stakes 60-second elevator ride, entrepreneurs pitch their business ideas to investors and industry experts, who view a live stream in real-time. When—and if—the elevator doors open, it’s game on. The panelists evaluate the pitches and vote on whether to open the elevator doors for discussion and dealmaking—or send the entrepreneur back down.

The show, which has been running since 2017, features multiple entrepreneurs per episode and culminates in a competitive finale. Notable innovators from Season 10 include Bitewell’s food-as-medicine marketplace and Esōes Cosmetic’s lipstick with a Bluetooth-enabled case that contains roofie test strips and a panic button.

“Having been on both sides of the entrepreneurial journey, I understand aspiring founders’ challenges and opportunities,” said Healy, who serves as CEO of Rogers Healy and Associates Real Estate and Morrison Seger Venture Capital Partners. “I am excited to support and mentor the next generation of entrepreneurs as they navigate the exhilarating world of startups.”

But the native Texan aims for a twist. Healy says he knows what it takes to build a successful company from the ground up, and he’s got a knack for spotting entrepreneurs who have what it takes. His secret weapon? He has an eye for talent that’s been honed by his experience as a business owner and investor in over 100 companies.

Paving the way

Healy’s entrepreneurial journey began during his college days at SMU, where he identified a need for off-campus student housing and took action to help his peers find apartments and condos. The early experience laid the groundwork for Rogers Healy and Associates Real Estate, which he founded in 2006. Under his leadership, the firm has grown to become the largest independently owned residential brokerage in Texas.

Healy’s entrepreneurial drive continued to propel him forward, leading to the establishment of Healy Property Management in 2008 and Healy Global Relocation in 2009, both of which have become industry leaders in their respective fields.

Then in 2012, Healy made a personal investment in the menswear company Mizzen + Main, marking the beginning of his venture into the world of VC. After a decade of investing in diverse sectors, from consumer-packaged goods to SaaS, Healy decided to formally connect the dots within the VC landscape. The decision led to the birth of Morrison Seger Venture Capital Partners, or MoSe for short, in 2022. MoSe’s inaugural capital raise focused on Tiff’s Treats, an Austin-based cookie delivery company valued at $500 million at the time.

The firm, named after Healy’s favorite musicians Van Morrison, Jim Morrison, and Bob Seger, has a portfolio that includes Toronto-based Siempre Tequila, innovative brands such as Laundry Sauce and Catch’N Ice Cream, and Tuned In Grading, a music collectible authentication startup that Healy co-founded in 2021.

Tuned In Grading was recently acquired by music mogul Steve Aoki, showcasing Healy’s eye for promising ventures and his passion for music.

From VC to vinyl

For Healy, music is not just a hobby; it’s a way of life. The connection between his business pursuits and his love for music is further evident in his personal life: He and his wife Abby named their daughters Henley and Collins after his favorite Eagles frontmen, Don Henley and Phil Collins. And as the owner of one of the world’s largest collections of music memorabilia, Healy relaxes with family and friends at “Hotel California,” his 2,500-square-foot backhouse-turned-music oasis.

From real estate mogul to media personality

Healy filming Mega Mansions in 2020. [Image: Rogers Healy]

The pitch series isn’t Healy’s first foray into media. Healy was tapped to host the fifth season of “Selling Mega Mansions” on AWE TV in 2020 and has become a go-to real estate expert featured on Fox, Fox News, Fox Business News, CNBC, MSNBC, Yahoo!, and Cheddar. But it may be his podcast, “Rogers That,” where Healy really shines, diving deep into the success stories of CEOs, entrepreneurs, actors, singer/songwriters, and more, showcasing how they “SELL without Selling Out” by staying true to themselves and their brand.

Season 11: What to expect

Will Healy spot the next unicorn startup? Will he take a chance on a long-shot founder? Or will he be the voice of reason, tempering enthusiasm with hard-earned wisdom? Stay tuned to see how Healy’s addition will influence the dynamic and outcomes of Season 11.

The new season of “Entrepreneur Elevator Pitch” will debut on June 26 on Cheddar TV, dropping new episodes weekly for a total of eight. Fans can also catch full episodes on YouTube.

Mark your calendar for July 17 and August 21, when Rogers Healy will be shaking things up in the elevator. (But remember, the episode order is subject to change.)

Want a headstart? Fans can binge-watch Season 10 on Entrepreneur.com right now to get a sense of the show’s format and excitement.

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