Fiona Maguire is joining Dallas-based rideshare provider Alto as vice president of growth to lead sales and marketing. She was among several hires announced by the company.
Alto is the world’s largest on-demand, employee-based rideshare company.
Alto announced other hires that include Caroline Stinson as director of business development and Chris Ebbeson as vice president, head of product and experience.
“With our employee-based fleet model, Alto is uniquely positioned to deliver an elevated experience for discerning riders. We go beyond any other rideshare service—think of us as your private driver, on-demand. From dinner dates to business meetings to airport trips, we ensure you arrive safely, comfortably, and in style, every time,” Maguire said in a statement. “I’m thrilled to join the Alto team and bring together my range of experience across sales, marketing, and operations to help supercharge growth.”
Targeting partnerships and greater consumer impact
Maguire brings deep expertise in operations management, partnerships, and direct-to-consumer marketing at such skyrocketing startups as DoorDash, Uber Eats, and ClassPass.
At Alto, Maguire will spearhead expanding brand partnerships, increasing marketing and sales impact with customers, and developing strategies for both existing corporate client relationships and new customers.
The company said that Maguire’s decade of involvement working within high-growth, lifestyle startups began with Lumo BodyTech in 2013 where she developed the brand’s voice and managed its communication channels.
“We’re thrilled to welcome Fiona to the growing team at Alto with her incredible depth of experience growing the client bases at startups,” Will Coleman, the company’s co-founder and CEO, said in a statement. “With her extensive background in expanding regional operations, Fiona will be a key player in delivering on our mission of safe, consistent, elevated rides.”
Plans for future growth
With a decade of experience leading high-growth lifestyle startups, Stinson comes to Alto from Knot Standard, where she led business development and helped grow Knot Standard tenfold including international expansion while overseeing the womenswear division. In addition to Knot Standard, Stinson was co-founder of Casamia, an e-commerce store selling curated hosting kits. Casamia was sold to Partytrick LLC in January.
Ebbesen brings more than 19 years of experience driving increased revenue and user engagement through refined marketing, advertising, and products. He was previously director of digital experience and product strategy at Valtech managing their product roadmap and served as VP of strategic initiatives with Inspire Brands where Ebbesen worked with the second largest restaurant company in the nation. Its brands include Dunkin’, Arby’s, Sonic, Buffalo Wild Wings, Jimmy John’s, and Baskin Robbins.
Alto said it is committed to a gradual growth approach to entering new markets. After starting service in 2019 in the Dallas area, Alto has expanded to include six major cities in various parts of the United States, with more growth projected in the coming year and a half.
Get on the list.
Dallas Innovates, every day.
Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.
R E A D N E X T
-
Industry veteran Rick Karlton has joined Dallas-based growth advisory company SBI as senior vice president. Karlton will lead SBI's newly unveiled SBI Pro, a proprietary subscription-based advisory offering backed with an extensive platform comprised of best practice research, playbooks, tools, data, and benchmarks. The offering provides clients with ongoing support to tackle their most difficult growth challenges. "Rick's extensive experience working with enterprise clients coupled with his time at Gartner makes him ideally suited to lead SBI Pro," SBI Chief Executive Officer Mike Hoffman said in a statement. "Our clients thrive on data and access. Both of which Karlton has…
-
Alto, the Dallas-based luxury rideshare startup, is known for rolling out "art cars" in Dallas and the six other U.S. cities where it operates. Now it's introduced a new one in Dallas with its newest partner, Wildlike. Wildlike founder Alysa Teichman mashed up the tattoo/piercing culture with an "elevated jewelry experience" when she launched her company last year.
-
OrderMyGear, the Dallas-based online store platform for selling custom-branded merchandise to groups, announced that Mykayla Goodwin has been named vice president of strategy, where she will play a key role in identifying growth opportunities and guiding company strategy through market research and strategic planning. “Mykayla has played an enormous role since she started with us in product marketing,” CEO Leonid Rozkin said in a statement. “Her understanding of the industry, our clients, and our solutions is second to none. She was instrumental in helping us identify BrightStores as the ideal acquisition to create a clear leader in online stores. Today…
-
Lori Read has joined Plano-based RKD Group, the leading fundraising and marketing solutions provider to nonprofits in North America, as senior vice president of strategic growth. "Lori is a dynamic force in our industry," CEO Tim Kersten said in a statement. "We're excited to welcome her to RKD and anticipate our strong continued growth trajectory through her strategic leadership." She brings three decades of senior strategic experience in relationship management and revenue generation in professional services, nonprofit fundraising, data, and financial systems. Read will be responsible for building and leading the team to drive RKD's new business growth, the firm…
-
Plano-based CG Infinity has hired Tanya Shepherd as vice president of delivery to help accelerate its energy and utilities customers' digital transformation and business processes initiatives. The company said Shepherd will join its Dallas-Fort Worth team. "We are proud to serve over a dozen prominent energy firms in both unregulated and regulated markets. Our customers depend on us to deploy technology solutions that drive customer acquisition and customer retention. Under Tanya's leadership, CG Infinity plans to offer both customer technology and billing technology as a one-stop solution that closes the gap our customers experience in managing their back-office," President Saurajit…
