Jeff Banks has been named to the new role of senior vice president, chief data and analytics officer by Dallas-based Comerica Inc.
He will report to Megan Crespi, senior executive vice president, chief operating officer.
“Effectively harnessing the power of data and analytics is critical to our ability to meet and exceed the evolving needs of our customers,” Crespi said in a statement. “Jeff’s leadership and experience in data management will enable Comerica to establish a strong data-driven foundation on which to expand our capabilities.”
In this new role, Banks will define the enterprise data vision and strategy for Comerica and establish an enterprise-wide data and analytics program across all lines of business, the company said.
Banks will be based in Dallas, working at Comerica Bank Tower and transition to the bank’s new Business & Innovation Hub in Frisco when it is completed.
He comes to Comerica after four years with Meta/Facebook as head of Client Data Services and head of Data Management Operations, where he led the execution and maintenance of the organization’s advertising and marketing data management policies.
Before Meta, Banks was the global head of Data Governance, Policies and Standards at General Motors and spent 11 years with USAA leading the data practice as Enterprise Data Officer.
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