Dear Giana: 12-Year-Old Dallas Creative Partners With Nike to Promote Its Global Air Max Accelerator Program

Dear Giana, a young Filipina-Mexican American wunderkind with a standout streetwear style, has been dubbed a prodigy. Known as an artist, fashion icon, and inspiration to some 23.4K followers, she's been named one of Vogue’s Global 100 "riveting creatives to watch."

Now, Giana has partnered with Nike to promote its global Air Max Accelerator program, where she'll turn ideas into actions that define the sneaker culture today.

Dear Giana Nike

Dallas-based artist Dear Giana has formed a new partnership with Nike to bring her sketches to life—with the intent to revamp tomorrow’s sneaker culture.

Giana was one of three chosen to collaborate with the sneaker and apparel giant for its Air Max Accelerator program, which was created to “embody the inventive spirit of Air Max,” one of Nike’s iconic shoe styles. After months of crafting and researching—and becoming inspired by Nike’s Air Max DNAs—Giana’s project, Young Air, was put into print as a kids’ manual for inspiration.

With bold colors and bright prints, Young Air is filled with content inspired by Giana’s community, for her community. The activity ‘zine features inspiration, tips, and activities that are meant to keep young creatives around the world motivated.

[Photo: evolve pr and marketing]

In Nike’s Air Max Accelerator episodes, Giana chronicles her influences and journey in creating her bright, bold piece, including an inside look into her fabric choices and printing process. 

In her episode, “Time to Create with Dear Giana,” Giana says the best part about the program is “getting to meet the most influential and creative people that are changing the women’s sneaker game.”

While most 12-year-olds are focused on recess and long division, Giana stands out from the pack. The Filipina-Mexican American artist and designer has already been dubbed a child prodigy, fashion icon, and bonafide wunderkind due to her keen eye for content creation. By sharing her standout street style on Instagram (@g.von.g), she has amassed 23.4K followers and quickly morphed into one of the coolest kids in the streetwear scene.

[Photo: evolve pr and marketing]

The young artist was named one of Vogue’s Global 100 riveting creatives to watch. By the time she was 8, she had already hosted solo art shows across America. That garnered her features in The Wall Street Journal, WGSN, W Korea, Highsnobiety, Elle Vietnam, Complex, Hypebeast, and more.

Since then she has continued her foray into fashion. Today, Giana drafts and sews her own clothing collaborations with the likes of Levi’s, Converse, Crayola, and Stance.

Apart from her sewing skills and stylish social media accounts, Giana’s website includes several sketches, interviews, and DIY videos. Of the Nike partnership, the artist says on her site: “This experience is to be an inspiration for us kids and free our minds of the challenging times that we’ve recently experienced and replace it with lots of fun DIY’s and creative project ideas.”

To celebrate the local’s successes and continue her mission of inspiring young kids to be creative, Dallas’ Shops at Park Lane commissioned Artist Uprising and painters Agustin and Anthony Chavez to dedicate a mural to Giana. 

The mural features a QR code that provides viewers with an interactive digital experience of the zine Giana created with Nike.

Giana’s mural is now on display at The Shops at Park Lane (8080 Park Lane) until August 1 on the lower Plaza level next to DSW, right across from Bowl & Barrel.  

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