‘Work of Art’: Virgin Hotel Dallas Opens Sunday in the Design District

Virgin Hotel Dallas' 16-story, V-shaped building is a reimagining of a boutique hotel.

The first hotel in the Dallas Design District opens on December 15 and it’s a work of art.

The 16-story, V-shaped Virgin Hotel Dallas at 1445 Turtle Creek Blvd and Hi Line Drive is meant to be a reimagining of what a boutique hotel in Dallas can look like, offering a unique view of downtown’s skyline, a gourmet restaurant, an entertainment deck on the fourth floor, and artwork almost everywhere you turn, according to the Virgin Hotels website.

Dallas developer Bill Hutchinson of Dunhill Partners said the Design District was a perfect fit for Sir Richard Branson’s Virgin Hotels brand.

“We wanted a flag that would be very exciting to the city of Dallas, a flag that the city didn’t have yet,” Hutchinson told Business Traveller. “They thought that the cool fact of the Design District mixed perfectly with the edginess of the Virgin brand.”

The hotel has 268 rooms (called “chambers”), two penthouse suites, multiple restaurants, more than 14,000 square feet of indoor and outdoor spaces, including areas called the Secret Garden and Adult Playground, according to a statement.

Meeting and event spaces are available for social or corporate events with over 7,000 square feet of flexible space.

Virgin Hotel

The Virgin Hotel Dallas is the first hotel in the Design District. [Image: Courtesy 5G Studio]

The hotel’s all-day restaurant, bar, and lounge is called Commons Club. The restaurant inside of it is The Kitchen, under the direction of popular Dallas chef Matt McCallister with a menu that is locally-sourced, seasonally-driven, and influenced by French culinary techniques, according to a statement.

The hotel was developed in a partnership between Hutchinson and Sir Richard Branson’s Virgin Hotels brand. Branson visited Dallas for the hotel’s groundbreaking in 2016.

The hotel’s interiors were designed by Dallas’ SWOON, the studio and Joel Mozersky Design, while 5G Studios was the architect for the building.

Virgin Hotel Dallas in the third Virgin Hotel in the U.S., joining existing hotels in Chicago and San Francisco. The brand plans to open seven more in the next few years in Nashville, New York, Palm Springs, Silicon Valley, New Orleans, Washington, D.C., and Las Vegas, reports Business Traveller. If you’d like to see a time-lapse video of the construction of Virgin Hotel Dallas, go here.

Take a look around Virgin Hotel Dallas

Virgin Hotel

The entry of the new Virgin Hotel Dallas. [Image: Courtesy 5G Studio]

Virgin Hotel

One of 268 rooms at Virgin Hotel Dallas. [Image: Courtesy Virgin Hotel Dallas]

Virgin Hotel

The Pool Club on the fourth-floor rooftop. [Image: Courtesy Virgin Hotel Dallas]

Virgin Hotel

A private room in the Commons Club. [Image: Courtesy Virgin Hotel Dallas]

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