With Eye on Innovation and Efficiencies, Carleton Names President and CEO of Its Management Arm

Tasha Krawiec, who has experience in multiple product types, will lead Carleton Companies' property management platform, focusing on the culture, strategy, and "continued success" of the group.

Carleton Companies, a Dallas-based owner, developer, and manager of multifamily properties across the South and Southwest United States, has appointed Tasha Krawiec as president and CEO of the company’s property management division, Carleton Management Services.

As president and CEO, Krawiec plans to cultivate a “best-in-class property management company” for Carleton Companies stakeholders, the company said. Krawiec will oversee all aspects of the operation, focusing on innovation and operational efficiencies.

Holland P. Gary, Carleton Companies CFO, said Krawiec brings “deep industry knowledge and strong business acumen in strategic planning, comprehensive financial management, and performance analytics.”

The new CEO’s reputation for building “engaged and high performing” teams convinced the leadership at Carleton Companies that she was the right fit to lead their property management division into a new era of growth and innovation, he noted. 

The company said Krawiec will “nurture a strong company culture that focuses on performance, exceptional service, and spotlighting the people whose contributions drive the company’s vision.”

“We anticipate being better positioned to achieve our goals as we continue to expand our property management services with [Krawiec] leading our property management company,” Gary said.

Krawiec’s experience spans across 20-plus states and multiple product types, including conventional multifamily, value-add, new construction, student, and affordable properties, according to the CFO.

Per the announcement, the CEO brings years of property management experience to Carleton, having previously held senior positions with nationally recognized multifamily owners and operators. Her expertise spans conventional, affordable, student, and value-add housing across more than 20 states.

Most recently, Krawiec was senior vice president at Indio Management where she was responsible for all aspects of the property management operations including operations, facilities, marketing, training, support, revenue management and new business development.

Before that role, she served as vice president of property operations at BH Management Services for six years. There, Krawiec was responsible for daily operations in a high-growth period with a portfolio that grew from 45,000 units to over 90,000 apartment homes across the nation. According to Carlton, she was integral in the development of the firm’s base management platform to position the company for growth, scalability, and sustainability to increase new third-party business.

Krawiec, who attended Texas Tech and belongs to the Institute of Real Estate Management (IREIM), also has held senior roles at Landmark Apartment Trust of America, Bernard Allison Management and Colonial Properties Trust, where she was responsible for portfolio management, throughout the Southern U.S.

Krawiec sees a “realm of opportunity” to enhance an already outstanding company. Established in 1991, the Carleton Companies has become “one of the most respected real estate investment, development, and construction firms,” she said.

The new CEO is focused on performance, service, and empowering team members. “The Carleton Companies’ commitment to excellence, its leadership caliber, and its overall reputation easily convinced me this is where I want to be,” she said.

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