Last January, we told you Universal Parks & Resorts planned to open a “one-of-a-kind” theme park in Frisco designed for families with young children. The company said the park would be “unlike anything in the world.” Well now the park has a name—and ground was broken to begin building it in November.
Universal Kids Resort got its official introduction Friday by Universal Destinations & Experiences, a division of Comcast NBCUniversal. The company said the “imaginative, original” Frisco resort will bring Universal’s innovative style of storytelling to a new, younger audience.
The resort will include a theme park featuring “immersive themed lands” that celebrate Universal’s brand of entertainment, humor, and fun. Beloved characters and stories will be brought to life in ways “that will wow the youngest theme park goers,” Universal said. Family-friendly attractions, interactive and playful shows, unique merchandise, “fun” food and beverage venues, and character meet-and-greets will all be featured.
The Frisco City Council voted in March to approve the zoning permit for the resort, despite pushback from some in the community about the park’s potential impact on traffic and other concerns. The theme park is being built on 97 acres of land east of the Dallas North Tollway and north of Panther Creek Parkway in Frisco.
The parcel will provide room for the new “regional” sized park, a themed hotel, and future expansion. While the park will be smaller in size than the company’s other larger theme parks, Universal said it will “deliver the quality the Universal brand is known for worldwide.”
300-room themed hotel will be part of the resort
The resort area will also include a 300-room themed hotel, Universal said, giving families a place to stay and to play following their day of adventure.
“Universal Kids Resort will inspire the unbridled creativity of kids through imagination, discovery and—most importantly—play,” Molly Murphy, president of Universal Creative, said in a statement. “We’re designing the resort so kids and families can feel the thrill of being physically immersed in their most beloved stories and characters.”
The company said progress on the concept “is well underway” following the November groundbreaking.
Universal Kids Resort is expected to drive “immediate economic impact for the region, creating thousands of jobs including more than 2,500 new construction jobs,” the company said. Throughout the project, the company said it will “remain focused on ensuring the resort adds value and positively serves the community.”
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