Topgolf, known for its interactive golf ranges, has joined forces with ClubCorp, which owns or operates hundreds of golf, country, business, and sports clubs across the U.S.
Together, the Dallas-area headquartered companies plan to boost live and virtual golfing experiences for members.
“Topgolf is leading the next generation of the sport and constantly innovating to attract new fans to golf,” Erik Anderson, Topgolf Entertainment Group co-chairman and CEO, said in a release.
Though the specific program details are being ironed out, ClubCorp and Topgolf executives suggest the partnership will provide a stronger connection between the digital golf game and one that takes place on a physical golf course.
“We’re thinking differently by giving people new ways to enjoy the game …”
For example, Topgolf’s Toptracer Range allows a player to hit a golf ball on a virtual course, then track that ball’s flight path. The product gives the player real-time data about the ball’s speed, distance, angle, and accuracy; information the player can use to improve his or her game on a physical golf course.
Furthermore, as part of the venture, Topgolf will provide special offers to ClubCorp members at its 33 venues nationwide.
Meanwhile, ClubCorp will offer programs, such as exclusive tournaments at its properties, to Topgolf Platinum members.
“We’re thinking differently by giving people new ways to enjoy the game — on the course, at Topgolf, even on their phones, and through other interactive experiences,” Anderson said. “This is just the beginning of what Topgolf and ClubCorp can do together.”
“This is just the beginning of what Topgolf and ClubCorp can do together.”
Updated June 21, 2017, 8:35 p.m.