“Obviously, 100 different reasons I can point to for why we love living in Texas and Dallas specifically.”
Coby Cotton
Co-Founder
Dude Perfect
.…speaking about Dude Perfect’s newly announced 80,000-square-foot video production studio in Frisco at the Venture Dallas conference today, via the Dallas Business Journal.
At the Venture Dallas summit today at the George W. Bush Presidential Center in Dallas, Dude Perfect CEO Andrew Yaffe unveiled plans for a new 80,000-square-foot video production studio to be located near the trick-shot YouTube stars’ new $3 million Frisco HQ.
Yaffe, a former NBA exec, became Dude Perfect’s first-ever CEO earlier this month. The Dudes certainly have money to spend: In April, they announced $100 million-plus investment from NYC- and Wichita, Kansas-based Highmount Capital, which could help them realize their dream, first revealed in 2022, of developing a 10-acre headquarters and theme park featuring a 330-foot tall “Impossible Shot” tower.
At Venture Dallas today, Yaffe noted that new video production studio in Frisco will have potential beyond creating Dude Perfect’s own viral content.
“If there are other brands or creators or athletes or production companies that want to help further that mission [of producing family friendly content], we’ll now actually have a world-class space with literally world-class technology provided by Samsung to help film and distribute and scale that content,” Yaffe said, according to the Dallas Business Journal’s Holden Wilen.
You can read more about the project in the DBJ story here.
For more of who said what about all things North Texas, check out Every Last Word.
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