Merianne Kimmel Roth has been named TCU’s vice chancellor for marketing and communication, after a nationwide search was launched after Tracy Syler-Jones announced her retirement from this position after nearly 25 years of service.

In a statement, TCU President Daniel W. Pullin said Roth’s “impressive array of skills and brand expertise will be instrumental in TCU’s quest to enhance our national reputation, elevate TCU’s brand, and further strengthen our community engagement efforts.”

“As a member of the president’s cabinet, the role of vice chancellor for marketing and communication is critical as we collaborate to develop TCU’s next strategic plan and even more so as we work to achieve our greatest aspirations and lead our university into the future,” Pullin added. “Ms. Roth’s vision for TCU’s marketing and communication strategies will play a pivotal role in how we connect with our current and prospective students, alumni, faculty, staff and the broader community, while navigating the ever-evolving landscape of higher education.”

Roth’s career spans both corporate and community executive leadership roles that TCU said will be beneficial in leading its Division of Marketing & Communication. 

In her current role since 2019, TCU said Roth has championed strategic communications and integrated content development to tell the TCU story and enhance the university’s brand. TCU said that as a team leader, she has invigorated TCU’s communication strategies in the areas of internal and external communications, social media and multimedia engagement, events and community projects, crisis and issue management, as well as TCU Magazine, and the Endeavors research publication. 

“There’s no better time to be a Horned Frog.”

“It’s been a privilege to be a part of the TCU team for the past five years, and I’m honored to serve as vice chancellor,” Roth said in a statement. “TCU is a place of values, community, and academic mission, and, thanks to our leadership, we’re entering a remarkable era of innovation and growth. I’m proud to have a role in building an even stronger future for our university and ensuring that a TCU education continues to benefit our students and the broader community.”

She added: “There’s no better time to be a Horned Frog.”

Before TCU, she held leadership positions at JPS Health Network, RadioShack, and Visit Fort Worth, among other strategic marketing and communication roles.

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