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TopGolf
A patented golf ball from Dallas-based Topgolf International comprises "piezoelectric material and a wireless transmitter" along with an integrated gyroscope, magnetometer, and Bluetooth radio, designed to relay speed, spin, and location data without the sensor infrastructure that RFID-based systems require. [Composite illustration. Sources: U.S. Patent No. 12,564,768, Fig. 1A; DI Studio]
Patented: Topgolf’s Golf Ball With Electrical Components—and More North Texas Inventive Activity
by Dallas Innovates | Staff Report | Apr 1, 2026
Dallas-Fort Worth ranked No. 10 for patent activity out of 250 metros for the week of March 3 with a total of 102 patents granted.
by Dallas Innovates | Staff Report |
Dec 10, 2025
Dallas-Fort Worth ranked No. 9 for patent activity out of 250 metros for the week of Nov. 4 with a total of 156 patents granted.
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by David Seeley |
Nov 19, 2025
When the deal between Topgolf Callaway Brands and L.A.-based Leonard Green & Partners closes, Topgolf Callaway plans to change its name to Callaway Golf Company. It called LGP "an ideal partner for Topgolf in its next chapter."
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by David Seeley |
Sep 3, 2025
At 51 Topgolf locations nationwide, a goal post has been installed in the "outfield" so guests can swing at balls while getting into the fall football spirit. There's also a digital Field Goal Challenge game, plus "tailgate bundles" and football-themed menu items.
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Wanda Williams [Composite photo; original: Nothing Bundt Cakes]
Nothing Bundt Cakes Welcomes Former Yum Brands Exec as New COO
by Lance Murray | Sep 13, 2024
As the fast-growing specialty cake brand aims for 1,000 locations by 2027, the company looks to turbocharge its operations and franchise growth.
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by David Seeley |
Sep 5, 2024
Four years after Callaway acquired Dallas-based Topgolf for $2.6 billion in a merger that formed Topgolf Callaway Brands, the joint twosome is coming to an end. The company plans to spin off Topgolf in 2025—with Callaway retaining its revolutionary Toptracer technology.
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by David Seeley |
Aug 1, 2024
OK, there's not really a chicken wing hidden inside The Sure Thing, an easy-to-swing driver at Topgolf locations nationwide. That's just the secret marketing sauce behind the innovative golf stick, designed in collaboration with Calloway engineers so novice players won't "whiff" the ball.
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by Lance Murray |
Jul 19, 2024
Erin Chamberlin comes to Topgolf from PENN Entertainment, the largest provider of gaming entertainment in North America, where she was an SVP of regional operations since 2019.
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Hitting a target at a BigShots Golf venue. [Photo: BigShots]
Dallas-Based Invited Sells Its BigShots Golf Business to Topgolf Callaway for $29M
by David Seeley | Nov 2, 2023
Five years after acquiring BigShots Golf, Invited is stepping away from golf entertainment venues to "laser focus" on its nation-leading portfolio of private golf and country clubs, stadium clubs, and business clubs. Invited says its deal with Topgolf Callaway Brands has "just scratched the surface" of synergies the two aim to jointly pursue.
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by Quincy Preston |
Oct 16, 2023
The NFL and NBA icons—Clark Hunt and Dirk Nowitzki—will kick off and wrap up discussions on innovation and investment. They add to an "impressive speaker lineup" including Nextdoor Co-Founder Nirav Tolia and other trailblazing speakers. Here's the full roster.
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by Quincy Preston |
Sep 27, 2023
The rebrand "marks the start of our next chapter of growth," says Venture Dallas Chair Aaron Pierce. The nonprofit's 2023 summit, backed by JPMorgan Chase and Perot Jain, is set for October 25.
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by Lance Murray |
Sep 24, 2023
Hosted during Childhood Cancer Awareness Month, the fundraiser will be held this Thursday at Topgolf and Suite Shots locations across the nation, including Texas, California, Louisiana, Florida, Maryland, New Jersey, North Dakota, and Tennessee.
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Meow Wolf is bringing its immersive and interactive experiences to Grapevine this summer, opening on July 14. It's the fourth location for the arts and entertainment collective and the first in Texas. [Photo: Meow Wolf's original location in Santa Fe, Michael Samples]
Retail Re-volution: The Experience Economy and ‘Eatertainment’ Are Unexpected Bright Spots
by Quincy Preston | May 15, 2023
Dive into the trends reshaping the retail industry so this year, as spotlighted in recent reports from commercial real estate firm JLL. With insights from JLL Dallas' Rob Franks, discover how next-gen retail concepts are steering the sector towards an exciting future, and how small businesses are proving to be critical drivers of this transformation.
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by Lance Murray |
Apr 19, 2023
The announcement means Special Olympics athletes will be able to compete in Topgolf as an individual or with a team through Special Olympics Unified Sports, which brings together people with and without intellectual disabilities on the same team for training and competition.
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by Lance Murray |
Feb 9, 2023
Kessler brings experience in "off-course golf" to the PGA from his years as COO of Dallas-based Topgolf. That's important, PGA of America CEO Seth Waugh says: "For the first time in history there are now more off-course golfers than on-course, so his track record of innovation and growth has never been more relevant or welcome." Kessler most recently served as CEO of Dallas' Buff City Soap.
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by David Seeley |
Feb 9, 2023
If the future of sports has one home, it’s right here in North Texas.
A big brag, we know. But consider this: From high-tech advances to the
hottest sports trends to startups on the edge of fitness science,
it’s all kicking off in Dallas-Fort Worth.
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