The Star in Frisco

Dude Perfect Scores $100M-Plus Investment To Fuel Trick‑Shot Empire

by | Apr 9, 2024
News of the partnership with Highmount Capital comes as Dude Perfect prepares to move into a $3 million new HQ in Jerry Jones’ Star Business Park in Frisco—and as they pursue their dream of building a theme park and HQ featuring a 330-foot tall “Impossible Shot” tower.
Brazil’s Zallpy Digital Expands to North Texas with New U.S. HQ at The Star in Frisco
by | Feb 22, 2024
CEO Marcelo Castro cited Frisco's "significant presence in the global tech market" as just one reason for making the North Texas city his company's U.S. home base. Zallpy provides custom software development, digital solutions, IT consulting, and outsourcing for companies from startups to Global Fortune 500 brands including BMW.
L.A. to North Texas: Boingo Wireless Opens New HQ at The Star in Frisco
by | Nov 10, 2023
In yet another HQ move from California to North Texas, connectivity innovator Boingo Wireless has opened its new 15K-SF headquarters at The Star in Frisco. "Texas is a thriving tech hub," CEO Mike Finley said, "and we look forward to doing business here alongside our partners and customers.”
Tupelo Honey Finds Its Sweet Spot with New Las Colinas Location
by | Jun 26, 2023
Six years after going big with the 10,000-square-foot "Taj Mahal of Tupelo" at The Star in Frisco, Tupelo Honey has opened its second Texas location in Las Colinas. The Irving spot's smaller, cozier setting could be a blueprint for the chain's further U.S. expansion. But diners are buzzing about the new culinary and cocktail creations from its R&D kitchen, like the Roast Beef Debris, Panko-Crusted Fried Green Tomatoes, and Peach-Don't-Kill-My-Vibe Sangria.
Rendering of the new Business and Innovation Hub at The Star in Frisco. [Rendering: HKS]

Comerica Bank Is Building a New Business and Innovation Hub at The Star in Frisco

by | Sep 14, 2022
The hub—slated to open in late 2023 or early 2024—will house around 300 employees and offer "cross-functional collaboration" opportunities. From a balcony with views to an innovation center and tech genius bar, Comerica says the Frisco hub will complement its downtown Dallas headquarters. Extending Comerica's footprint to "one of the most desirable locations for business and innovation in the U.S." positions the bank for future success, says a Comerica EVP.
The Last Word: John Goff on Why GameSquare Is Moving its HQ to The Star
Toronto-based GameSquare Esports acquired Frisco's Complexity Gaming in June 2021. Since launching in 2003, Complexity has won over 140 esports championships in nearly 30 games, and is headquartered at The Star in Frisco.
The Last Word: Jordan Fisher On Becoming Part Owner/Creator at Complexity Gaming
by | Jul 18, 2022
Jordan Fisher has done everything from winning ABC's "Dancing With the Stars" to acting in "Hamilton" on Broadway to being a music artist to starring in movies like Netflix's "Work It."  Now he's going big with gaming. Fisher recently became part owner and content creator at Complexity Gaming, the esports organization headquartered at The Star in Frisco. As a part owner, he has good company: the Dallas Cowboys' Jerry Jones and investor John Goff are part owners, too.
Complexity Gaming
Freakonomics Does Dallas, Part 2: Why Frisco is Dallas’ ‘Frenemy’
by | Jan 27, 2022
Last week, Freakonomics Radio host Stephen Dubner asked "Why Is Everyone Moving to Dallas?" In part two of his podcast this week, he looks north to Frisco, learns why it's Dallas' "frenemy," and asks a big question: Is Frisco the future of the American city?

Strategic Partnerships Roll Out in Advance of Complexity Gaming’s New Esports HQ: The GameStop Performance Center

by | May 17, 2019
Dallas' Complexity Gaming has a new headquarters at The Star in Frisco. Leading up to the grand opening next week, Complexity has announced a string of partnerships—with GameStop, Mamba Sports Academy, HyperX, and MillerCoors—and a brand overhaul to better align with the Dallas Cowboys.
OpTic Founder and CEO Hector “Hecz” Rodriguez
Gaming & Esports: Driving Innovation in North Texas
Several major esports teams are relocating to the region, and have drawn major investments from some of DFW’s most notable people.
Complexity Gaming
3 Things: Unique LED Sculpture will Brighten The Star
by | Aug 4, 2016
Leo Villareal's work, titled Volume (Frisco), will be lighting up The Star 24 hours a day. His latest creation contains 19,200 lights with 225 levels of brightness controlled by a computer program.