sports

Audiovisual Innovation Leader Diversified Relocates Global HQ to North Texas

by | Oct 30, 2024
With a reported $1 billion-plus in annual revenue, Diversified's client list includes Microsoft, Fox Sports, Lululemon, and some 70 Fortune 100 companies. Its projects vary from creating the Southern Hemisphere's largest LED video wall to designing AV and broadcast systems for the new production facility at Texas A&M's Kyle Field.
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Dallas’ Arctos Announces Three Key Hires to its Insights Team
by | Oct 11, 2024
Arctos said Barry E. Griffiths, Ph.D., CFA, joins as senior advisor, alongside the addition of Om Kanwar as senior data scientist and Deep Patel as software engineer.
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North Texas’ Varsity Brands Acquired in Reported $4.75B Deal by NY‑Based KKR
by | Aug 26, 2024
Farmers Branch-based Varsity Brands, a leader in academic apparel and memorabilia, was acquired from Bain Capital and Charlesbank. The company reaches more than 8 million athletes and students annually by servicing team sports, athletics, and spirit programs nationwide.
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nVenue Co-Founder/CEO Honored in Sports Business Journal’s List of Game Changers
by | Aug 9, 2024
Kelly Pracht was recently named to Sports Business Journal’s 2024 class of SBJ Game Changers, recognizing female sports business executives. She's the only technologist and one of only two women from the sports betting industry to be included.
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Varsity Brands Appoints former Secret Service Agent as Chief Security Officer, Invests in Safety & Security Initiatives

by | Jun 28, 2024
In her new role, Lisa Olivieri will proactively manage Farmers Branch-based Varsity Brands' integrated security and safety efforts across the company, its events, competitions, offices, and facilities, the company said.
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United Pickleball Association Taps Ex-Mavs Exec as Chief Revenue Officer
by | May 31, 2024
George Killebrew, a mastermind behind the Dallas Mavericks' top-tier revenue generation and former Major League Rugby Commissioner, has joined the United Pickleball Association (UPA) as chief revenue officer. The UPA, which oversees the Carvana PPA Tour and Major League Pickleball, taps into Killebrew’s 20 years of experience as one of Mark Cuban's key executives to revolutionize the fast-growing sport of pickleball.
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Dallas-Based Arctos Raises Over $4B to Invest in Sports Teams, Leagues
by | Apr 2, 2024
The private investment firm said its Arctos Sports Partners Fund II has already been 30% deployed in investments in entities that own the Utah Jazz, New Jersey Devils, Philadelphia 76ers, the Paris Saint-Germain soccer team, and the Aston Martin Aramco Formula One Team.
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The Last Word: Dallas Sports Commission’s Monica Paul On World Cup Strategy — ‘Like an Onion We’re Still Peeling’
by | Mar 28, 2024
NTXIA's new Urban Resilience Fellowship Program, launched in partnership with UT Arlington and UT Dallas, connects students from universities and higher education institutions across Dallas-Fort Worth with community and industry partners. The pioneering initiative "aims to nurture emerging leaders and equip them with the knowledge and skills needed to address critical challenges facing the North Texas community."
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Dallas-Based National Cricket League To Launch Locally with ‘Coachella Meets Cricket’ Event in South Dallas

by | Dec 18, 2023
On the heels of Major League Cricket's inaugural season in Grand Prairie last summer, the Dallas-based National Cricket League has launched to bring its own fast-paced version of the sport to the U.S. Coming next May: a 9-day inaugural South Dallas tournament featuring play by the Dallas Wolves and 30-plus performances by Bollywood celebrities from around the world.
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Former Mavericks Exec Joins Dallas Sports Betting Platform SB22 As Senior Advisor
by | Nov 10, 2023
Most recently, George Killebrew was the commissioner of Major League Rugby, following 25 years in senior roles with the NBA's Dallas Mavericks, including as EVP and chief revenue officer.
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Dallas-Based PlayersTV Network Inks Distribution Deal with Prime Video and Amazon Freevee
by | Nov 7, 2023
PlayersTV is the first-ever athlete-owned TV network focused on athletes' lifestyle and culture. The new distribution deal will bring its content—from reality to comedy, documentaries, and both scripted and unscripted programming—to two large new audiences.
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Dirk Nowitzki Reflects On His Drive for Greatness, Post‑Mavericks Future, and Enduring Bond With Dallas
by | Oct 31, 2023
To cap off the recent Venture Dallas summit—just like he closed out so many Dallas Mavericks games with a buzzer-beating one-legged fadeaway—Dirk Nowitzki shared stories of his journey from Germany to the NBA, his 21 seasons with the Mavericks, his post-Mavs moves as a business investor, and his enduring bond with the Dallas community.
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FC Dallas and ParkHub Kick Off New Partnership, Scoring a Goal for Improved Fan Experience at Toyota Stadium

by | Mar 8, 2023
The Dallas-based parking tech firm's innovative hardware and software will be used to manage the soccer club's parking operations and streamline payment processing for ticket sales, merchandise, and food and beverage sales. The technology will also support the FC Dallas youth soccer program.
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Plano’s Stack Sports to Acquire Video Streaming Platform Meridix
by | Feb 21, 2023
Illinois-based Meridix is an unlimited streaming platform for any size team or organization, simplifying covering sports "live at any level." Founded in 2016, Plano-based Stack Sports serves over 50 million users in 35 countries through its SaaS platform offerings serving customers like the U.S. Soccer Federation, Little League Baseball, and USA Lacrosse.
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Pop Star Jason Derulo Is Launching an Omaha Franchise of the Frisco-Based Pro Volleyball Federation
by | Feb 14, 2023
Partnering with Omaha businessman Danny White, Derulo—who's sold more than 250 million singles worldwide—is making Omaha, Nebraska, the second city to be announced so far for the Frisco-based women's pro volleyball league. Dallas Innovates wrote about the new league in November. It's just one of many sports leagues and businesses—from pickleball to the PGA to esports to high-tech soccer entertainment—that are proving the future of sports is in North Texas.
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The Future of Sports Is In North Texas
by | Feb 9, 2023
If the future of sports has one home, it’s right here in North Texas. A big brag, we know. But consider this: From high-tech advances to the hottest sports trends to startups on the edge of fitness science, it’s all kicking off in Dallas-Fort Worth.
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