Dallas-based sports entertainment network PlayersTV announced its launch on Prime Video and Amazon Freevee as a free ad-supported streaming television channel.
PlayersTV is the first-ever athlete-owned TV network focused on athletes’ lifestyle and culture. Its big-name investors include the NFL’s Travis Kelce and Vernon Davis; the NBA’s Kyrie Irving, Chris Paul, Dwyane Wade, Damian Lillard, Deandre Jordan, and Carmelo Anthony; the WNBA’s Natasha Cloud and Angel McCoughtry; and others.
“We’re thrilled to join forces with Amazon,” PlayersTV co-founder Deron Guidrey said in a statement. “This launch represents a major milestone for PlayersTV, as it enables us to enhance our mission of highlighting the human aspect of sports through compelling storytelling. Together, we’ll expand the reach of our content, providing viewers with an immersive experience that will forever transcend athlete lifestyle content.”
PlayersTV said this expansion further extends its reach to audiences, bringing engaging content to many more viewers and providing sports fans and entertainment audiences with unprecedented access to compelling athlete lifestyle content.
PlayersTV said it will bring its 24/7 channel of athlete lifestyle and culture content—which ranges from reality to comedy, documentaries, and both scripted and unscripted programming—to the large audiences on Prime Video and Amazon Freevee.
PlayersTV offers fans “unparalleled access” to the lives of professional athletes, focusing on delivering compelling content that “goes beyond the game.” The network offers an inside look into the lives and stories of athletes across various sports through original programming, documentaries, interviews, and more.
Amazon Freevee is a streaming video service with thousands of premium movies and TV shows, including Originals and FAST Channels, available anytime, for free.
In August, we told you about how PlayersTV launched a Fan Ownership Initiative to enable fans to become “shareholders, owners, and investors” in PlayersTV Digital.
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