G.O.A.T. Fuel Co-Founders Jerry Rice, Jaqui Rice Gold, and Trevion Gold. [Photo: G.O.A.T. Fuel]
Plano-based G.O.A.T. Fuel raised its "first-ever institutional round of funding in a space that’s becoming increasingly more competitive and despite growing market challenges."
The energy drink co-founded by NFL Hall of Famer Jerry Rice in 2020 is powered by natural caffeine, cordyceps mushrooms, green tea, electrolytes, BCAAs, and 10 essential vitamins.