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PepsiCo
The marketing stunt marks the first drone delivery by PepsiCo, the company said. [Photo: Wing]
It’s Up, and It’s Good! PepsiCo & Wing To Deliver Free Super Bowl Snacks by Drone in Frisco
by Lance Murray | Feb 4, 2025
PepsiCo's free Party Pack—which will include Doritos, Tostitos dips, and Pepsi Zero Sugar—will be delivered to eligible Frisco residents by Wing drones Feb. 8-9, in time for the Super Bowl matchup of the Chiefs vs. the Eagles.
by Quincy Preston and David Seeley |
Jul 26, 2024
Gauge Capital-backed RIP-IT, driven by a "built by women, for women" philosophy, has appointed Amy Craven as CMO to spearhead the launch of its innovative volleyball and softball shoes. Under the leadership of new CEO Janelle Anderson, the company is riding the global momentum around investment in women’s sports.
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by David Seeley |
Jul 9, 2024
JAS is one of eight CPG and beverage brands startups selected for PepsiCo's Greenhouse Accelerator Program: Juntos Crecemos (Together We Grow) Edition. The five-month accelerator kicked off recently at Frito-Lay's HQ in Plano—and the winning startup will snag $100,000.
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by David Seeley |
Dec 15, 2023
Chip-loving spirit fans have spent their adult lives dividing their loyalties between bags of crunchy chips and bottles of spirited spirits—until now. This week, Plano-based Frito-Lay announced the launch of the first-ever Doritos Nacho Cheese spirit, in a collaboration with Copenhagen-based Empirical spirits.
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Boyden U.S. has named Issy Perez managing partner, head of its Dallas office, and leader of the firm’s global consumer & retail practice. [Photo: Boyden]
Boyden Names New Managing Partner to Lead Dallas Office
by Lance Murray | Nov 10, 2023
San Francisco-based global leadership and talent advisory firm Boyden United States has named Issy Perez as a managing partner. He'll head the firm's Dallas office and serve as leader of the firm’s global consumer & retail practice.
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by David Seeley |
Nov 1, 2023
The new noise-cancelling software solution—called Doritos Silent—"lets PC gamers enjoy their favorite chips without distracting other players," Frito-Lay says. An AI model was trained to recognize "more than 5,000 different crunch sounds" to help achieve the breakthrough.
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by David Seeley |
Sep 15, 2023
Lux Ice produces crystal-clear, slow-melting craft ice spheres to "elevate beverage experiences" for consumers and the foodservice industry. Now chilling in new HQ and manufacturing digs in Flower Mound—with a top industry veteran as its new CEO—Lux is out to conquer America, one frozen orb at a time.
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by Lance Murray |
Jul 17, 2023
Cheetos is celebrating Hispanic culture with Deja tu Huella, its ongoing campaign inspired by the rally cry that translates to "leave your mark." Plano-based Frito-Lay said that to begin the program's fourth iteration, Cheetos is launching the world's first fingertip sponsorship with celebrity singer-actress Becky G.
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Frito-Lay's first third-party shipment on an electric vehicle arrives at its Rancho Cucamonga plant, transported by Schneider's Freightliner eCascadia electric truck. [Photo: Frito-Lay North America]
Trailblazing Frito-Lay and Schneider Make History With First Third-Party Electric Truck Shipment for PepsiCo
by Lance Murray | Apr 13, 2023
The cross-industry partnership sets the stage for expanding low- or zero-emissions vehicle use in third-party transportation, revolutionizing the logistics industry.
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Frito-Lay and Quaker Debut Greenhouse Learning Center to Fast-Track Sustainable Packaging Innovation
by Lance Murray |
Apr 4, 2023
Get ready for sustainable snacking—the PepsiCo companies are turning chip bags green, one package at a time. A first-of-its-kind Greenhouse Learning Center at Frito Lay's R&D headquarters in Plano aims for compostable packaging that never goes to waste.
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by Lance Murray |
Mar 31, 2023
The Melville Family Foundation, a Dallas nonprofit dedicated to helping families achieve food security, academic excellence, and economic stability, announced five new members to its board of directors....
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by Lance Murray |
Feb 23, 2023
Aaron Lobliner has been named as the first chief client officer and a member of the executive team at Richardon-based Cataboom, a leader in gamification and incentivized engagements....
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[Photo: Pepsico]
PepsiCo Launches Its First Digital Hubs in Dallas and Barcelona
by Alex Edwards | Oct 26, 2021
The hubs will create more than 500 data and digital jobs over the next three years in each of the two cities. It's the beginning of a network of collaboration to accelerate the way critical digital capabilities—AI, machine learning, and more—are developed and deployed.
The goal is innovation impact for how Pepsico's products are made, moved, sold, and delivered.
The goal is innovation impact for how Pepsico's products are made, moved, sold, and delivered.
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by Alex Edwards |
Apr 27, 2021
Notably, Huawei and Toyota, which both have their U.S. headquarters in Plano, came in at No. 8 and No. 21, respectively.
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by Alex Edwards |
Mar 22, 2021
A group of industry, nonprofit, and governmental organizations—including Texan by Nature, Molson Coors, Coca-Cola, Frito-Lay and PepsiCo, and Keurig Dr Pepper—have formed the Texas Water Action Collaborative to improve the water quantity and quality of the Trinity River.
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by Lauren Hawkins |
Aug 19, 2020
The event benefits The Dallas Chapter of The Links, Incorporated's STEAM Academy for middle and high school girls of color as well as its scholarship program.
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