Gamification Startup CataBoom Hires Industry Veteran as Chief Client Officer

Aaron Lobliner, who has worked on successful promotions with some of the world's biggest brands, will have oversight for account leadership, business development, and marketing.

Aaron Lobliner is CataBoom's first chief client officer and a member of the executive team.

Aaron Lobliner has been named as the first chief client officer and a member of the executive team at Richardon-based Cataboom, a leader in gamification and incentivized engagements.

He will oversee account leadership, business development, and marketing, the company said.

“We could not be more excited to welcome Aaron to the CataBoom team,” CEO Doug Kramp said in a statement. “He brings a tremendous amount of expertise in consumer promotions, loyalty, and incentivized engagements. His experience further strengthens the company’s focus on expanding our client base, building the brand, and developing amazing relationships. All of which ultimately ensures client satisfaction and loyal brand advocates for CataBoom.”

Lobliner was formerly senior vice president of global business development and chief strategist at PrizeLogic, and was instrumental in helping grow the company from a startup to an industry leader, CataBoom said.

He has worked closely on many well-known consumer promotions with many of the world’s biggest brands: Molson Coors, T-Mobile, Amazon, PepsiCo, Taco Bell, General Mills, and Starbucks, among others.

“I’m thrilled to join an organization that’s shaking up the industry,” Lobliner said in a statement. “CataBoom’s innovative gamification and rewards platform is a unique offering that fills a gap in the market, designed to give our customers the option of self-service or full feature. It’s an exciting time as we look to further enhance our product offering and expand our customer base.”

Founded in 2014, CataBoom has delivered more than 300 million transactions to some of the most respected brands in the world. Its SaaS-based gamification and rewards platform was designed with the flexibility to be self-service and full-featured, empowering their users to create and launch digital campaigns faster and at a lower cost than traditional methods.

Get on the list.
Dallas Innovates, every day.

Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.

One quick signup, and you’re done.  

R E A D   N E X T

  • HBCU HUB, a startup focused on connecting students to recruiters at historically Black colleges and universities, is moving its headquarters to McKinney with the aid of grant funding from the McKinney Economic Development Corporation’s Innovation Fund.

  • Dallas Startup Week—The DEC Network’s annual flagship event, sponsored by Capital One—had its kickoff party Sunday at The Star in Frisco. You'll find 100+ events and sessions running Monday through Thursday, August 8-11, both online and in person at SMU’s Cox School of Business. Here you'll find Dallas Innovates' handy, one-sheet guide to each day of DSW.

  • The Shadow CEO: Entrepreneur startup tips

    Entrepreneur, investor, and corporate governance authority Dennis Cagan shares insights on seldom-taught things an entrepreneur needs to know about equity and governance—before making needless mistakes—in The Shadow CEO series. Part 8: Determining Valuation

  • The DEC Network’s flagship event—Dallas Startup Week—will be held August 7 through August 11 both virtually and in person at SMU's Cox School of Business. Bringing together the local ecosystem’s “breadth and diversity” of corporations and startups, the Corporate Startup Innovation summit will feature Jim Adler, founding managing director of Toyota Ventures, and Steven Levy, editor at large at Wired—plus a deep dive in the funding landscape, an accelerator pitch competition, and more.

  • Go-To-Green's patented audio-visual system can detect both the sound of a fired gunshot and the pressure change made by a bullet in the air. The system lights up to direct people to the safest exit—and tracks the source of shots. In North Texas, the system is currently being installed in Anna's city hall, and talks are underway with three school systems and a grocery chain, the startup's CEO told us.