PepsiCo

Dallas-Based RIP-IT Sports Names Former American Airlines Exec as First CMO Amid Launch of Female-Exclusive Athletic Shoes

Gauge Capital-backed RIP-IT, driven by a "built by women, for women" philosophy, has appointed Amy Craven as CMO to spearhead the launch of its innovative volleyball and softball shoes. Under the leadership of new CEO Janelle Anderson, the company is riding the global momentum around investment in women’s sports.
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JAS, a Dallas-Based Alcohol-Free Botanical Cocktails Startup, Named as a PepsiCo Greenhouse Accelerator Finalist
by | Jul 9, 2024
JAS is one of eight CPG and beverage brands startups selected for PepsiCo's Greenhouse Accelerator Program: Juntos Crecemos (Together We Grow) Edition. The five-month accelerator kicked off recently at Frito-Lay's HQ in Plano—and the winning startup will snag $100,000.
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The Last Word: Lars Williams on the First-Ever Doritos Nacho Cheese Spirit
by | Dec 15, 2023
Chip-loving spirit fans have spent their adult lives dividing their loyalties between bags of crunchy chips and bottles of spirited spirits—until now. This week, Plano-based Frito-Lay announced the launch of the first-ever Doritos Nacho Cheese spirit, in a collaboration with Copenhagen-based Empirical spirits. 
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Plano-Based Frito-Lay Launches ‘Crunch-Cancelling’ AI Tech for Chip-Chomping PC Gamers

by | Nov 1, 2023
The new noise-cancelling software solution—called Doritos Silent—"lets PC gamers enjoy their favorite chips without distracting other players," Frito-Lay says. An AI model was trained to recognize "more than 5,000 different crunch sounds" to help achieve the breakthrough.
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Lux Ice USA Names “Coolest” New CEO After HQ Move to North Texas with $4M Funding
by | Sep 15, 2023
Lux Ice produces crystal-clear, slow-melting craft ice spheres to "elevate beverage experiences" for consumers and the foodservice industry. Now chilling in new HQ and manufacturing digs in Flower Mound—with a top industry veteran as its new CEO—Lux is out to conquer America, one frozen orb at a time.
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Cheetos Launches ‘World’s First Fingertip Sponsorship,’ Rolls Out Uplift Scholarships
by | Jul 17, 2023
Cheetos is celebrating Hispanic culture with Deja tu Huella, its ongoing campaign inspired by the rally cry that translates to "leave your mark." Plano-based Frito-Lay said that to begin the program's fourth iteration, Cheetos is launching the world's first fingertip sponsorship with celebrity singer-actress Becky G.
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The DEC Network Plans $2.1M Entrepreneurial Innovation Center at The Shops at RedBird
by | May 22, 2023
The DEC Network is about to celebrate its 10th anniversary as a nonprofit entrepreneurship ecosystem builder in Dallas-Fort Worth. But instead of just throwing a party, it's launching even more innovation hubs to help entrepreneurs start, build, and grow their businesses—including The DEC's new RedBird Innovation Center. Besides housing The DEC's HQ, it will offer co-working space, provide business incubation, accelerator programs, podcasting rooms, an event space, and more.
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Frito-Lay and Quaker Debut Greenhouse Learning Center to Fast-Track Sustainable Packaging Innovation

by | Apr 4, 2023
Get ready for sustainable snacking—the PepsiCo companies are turning chip bags green, one package at a time. A first-of-its-kind Greenhouse Learning Center at Frito Lay's R&D headquarters in Plano aims for compostable packaging that never goes to waste.
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Aaron Lobliner is CataBoom's first chief client officer and a member of the executive team.
Gamification Startup CataBoom Hires Industry Veteran as Chief Client Officer
by | Feb 23, 2023

Aaron Lobliner has been named as the first chief client officer and a member of the executive team at Richardon-based Cataboom, a leader in gamification and incentivized engagements....

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DI People: DART, UT Arlington, PepsiCo, Nanoscope, Magellan Health, and More Make Leadership Moves
by | Jul 8, 2022
In this week’s roundup of hires, promotions, and accolades in North Texas, you’ll also find news from Integrity Marketing, Tauro Capital Advisors, Draper Richards Kaplan Foundation, Ashton Woods, Cariloop, EisnerAmper, Mosaic, Gore Range Capital, One Day, and others.

You'll also find CDFI Friendly Fort Worth's first board appointments, Texas Women's Foundation's newest board members, and North Central Texas Council of Government's new president.
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‘Overcoming the Innovation Readiness Gap’: North Texas Companies Make BCG’s Ranking of the Most Innovative

by | Apr 27, 2021
Notably, Huawei and Toyota, which both have their U.S. headquarters in Plano, came in at No. 8 and No. 21, respectively.
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New Water Coalition Launched to Invest in Conservation Efforts for the Upper Trinity River
by | Mar 22, 2021
A group of industry, nonprofit, and governmental organizations—including Texan by Nature, Molson Coors, Coca-Cola, Frito-Lay and PepsiCo, and Keurig Dr Pepper—have formed the Texas Water Action Collaborative to improve the water quantity and quality of the Trinity River.
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Women Who STEAM Awards Luncheon to Honor Eight Diverse Local Female STEAM Leaders
by | Aug 19, 2020
The event benefits The Dallas Chapter of The Links, Incorporated's STEAM Academy for middle and high school girls of color as well as its scholarship program.
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Frito Lay’s Joan Cetera [DI composite. Photo: Frito Lay]
Q+A: PepsiCo Foods North America’s Joan Cetera on Frito-Lay’s Local Community Efforts
by | Jul 16, 2020
Through Southern Dallas Thrives and Frito-Lay's collaboration with Volunteers of America, the Plano-based company continues to support causes in the Dallas region and beyond.
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