LERMA/

The first-ever AI 75 — the most innovative people in artificial intelligence in Dallas-Fort Worth — is revealed on May 2 at Convergence AI.

Presenting the First-Ever AI 75: Meet the Most Innovative Leaders in Artificial Intelligence in Dallas-Fort Worth

by | May 2, 2024
Dallas Innovates, the Dallas Regional Chamber, and Dallas AI have teamed up to launch the inaugural AI 75 list. The 2024 program honors the most significant people in AI in DFW in seven categories—the visionaries, creators, and influencers you need to know.
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The Future 50 in Dallas-Fort Worth 2023: Meet the Game-Changing Disruptors Driving Innovation and Impact
by | Mar 16, 2023
These standouts—startup founders, tech pioneers, educators, creators, social innovators, and business leaders—are transforming entire industries and making waves in their respective fields. 
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Next Wave: The Creatives of the 2023 Future 50 in Dallas-Fort Worth
by | Mar 16, 2023

Meet the forward-thinking creatives and visionaries who are pushing boundaries. These innovators are among the Future 50 in Dallas-Fort Worth, selected by our editors for their groundbreaking technologies and solutions that are disrupting the status quo.

From the art sector to advertising and esports to restaurants, the 2023 Future 50 innovators are making waves in their respective industries with their creativity and ingenuity....

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LERMA/ Agency Is Doubling Its Footprint in Dallas’ West End
The Dallas-based agency was founded by Pedro Lerma with a focus on "omniculturalism" and a belief that it can affect culture positively "by reflecting the culture of the world around us." The agency is occupying a second full floor at The Luminary building in the West End Innovation District, doubling its footprint in one year.
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Local Tech Founders Duke it Out at Digital Fight Club, Capping Off Dallas Startup Week

by | Aug 12, 2022
Ten local founders and innovators sparred in gloves-off debates, "fighting" to win each round.

The fight card included challenges like: Should brands be transparent? Should the government be involved in building the metaverse? And is ESG important? Here are the knockout rounds.
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Two Pioneering Dallas Ad Agency CEOs Launch Multicultural-Focused YouNite Media
by | Jun 28, 2022
Pedro Lerma, CEO of LERMA/, and Rodrigo Vallejo, CEO of RO2 Media, have launched YouNite Media—a demand-side platform that helps advertisers connect with audiences in an automated, anonymously trackable way. The new startup leverages both "cultural intelligence" and the co-founders' deep experience in multicultural marketing. "Lots of brands in the last couple of years have felt the urgency of being more in tune with their increasingly multicultural audiences," Lerma told Dallas Innovates. "YouNite hopes to let brands live up to their multicultural commitments."
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