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LERMA/
The Future 50 in Dallas-Fort Worth 2023: Meet the Game-Changing Disruptors Driving Innovation and Impact
by Quincy Preston | Mar 16, 2023
These standouts—startup founders, tech pioneers, educators, creators, social innovators, and business leaders—are transforming entire industries and making waves in their respective fields.
by Quincy Preston |
Mar 16, 2023
Meet the forward-thinking creatives and visionaries who are pushing boundaries. These innovators are among the Future 50 in Dallas-Fort Worth, selected by our editors for their groundbreaking technologies and solutions that are disrupting the status quo.
From the art sector to advertising and esports to restaurants, the 2023 Future 50 innovators are making waves in their respective industries with their creativity and ingenuity....
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by Dallas Innovates | Staff Report |
Dec 8, 2022
The Dallas-based agency was founded by Pedro Lerma with a focus on "omniculturalism" and a belief that it can affect culture positively "by reflecting the culture of the world around us." The agency is occupying a second full floor at The Luminary building in the West End Innovation District, doubling its footprint in one year.
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by Lance Murray |
Aug 19, 2022
In this week’s roundup of hires, promotions, and accolades in North Texas, you’ll also find news from UTD's Center for Brainhealth, DART, Enseo, LiquidAgents/StaffDNA, Alpine Advanced Materials, Runway Growth Capital, Optic Gaming, Dallas Thrives, Downtown Dallas Inc., TechGenies, Kainos Capital, Texas Motor Speedway, and more.
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Pedro Lerma and Rodrigo Vallejo, co-founders of YouNite Media. [Photo: YouNite Media]
Two Pioneering Dallas Ad Agency CEOs Launch Multicultural-Focused YouNite Media
by David Seeley | Jun 28, 2022
Pedro Lerma, CEO of LERMA/, and Rodrigo Vallejo, CEO of RO2 Media, have launched YouNite Media—a demand-side platform that helps advertisers connect with audiences in an automated, anonymously trackable way. The new startup leverages both "cultural intelligence" and the co-founders' deep experience in multicultural marketing.
"Lots of brands in the last couple of years have felt the urgency of being more in tune with their increasingly multicultural audiences," Lerma told Dallas Innovates. "YouNite hopes to let brands live up to their multicultural commitments."
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