Dallas Fort Worth startups

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Dallas-based RIP-IT Sports, a company dedicated to enhancing female athletic performance, has appointed Amy Craven as its first chief marketing officer, the company announced Thursday. Craven, a former American Airlines executive, joins RIP-IT as it prepares to launch new volleyball and softball shoes designed exclusively for female athletes....

Veteran executive Melissa Bethel has been appointed to the board of directors of Dallas-based Brillio, a fast-growing digital technology service provider.

Brillio, which announced the relocation and expansion of its corporate headquarters to Dallas-Fort Worth last November, said Bethel’s appointment is a part of the company’s strategy to accelerate growth, particularly in the UK market, and in the retail and consumer goods industries....