Dallas Cowboys

Follow the Money: OxeFit Lands New Celebrity Backers, Dallas Biotech Raises $10M to Fight Cancer, Blockchain Investor Raises New Fund-of-Funds, and More

by | May 17, 2022
What companies are finding funding or having a big exit? From startup investments to grants and acquisitions, Dallas Innovates tracks what’s happening in North Texas money.
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NFL and PGA Stars Join $12.5M Raise for Plano-Based Workout Tech Startup
by | May 10, 2022
Plano-based digital fitness systems startup OxeFit has announced new funding from backers including PGA golfer Dustin Johnson and Los Angeles Rams cornerback Jalen Ramsey.

That brings OxeFit's total funding to more than $35 million, including existing backing from current and former Dallas Cowboys players Dak Prescott, Jason Witten, Dez Bryant, and Blake Jarwin.
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The Last Word: Blockchain.com’s Peter Smith on Partnering with the Dallas Cowboys
In a press conference yesterday, Smith and Dallas Cowboys owner and GM Jerry Jones announced that Blockchain.com is the team’s official digital asset partner in a multi-year sponsorship deal.
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Lay’s Uses ‘Sacred’ Cowboys Soil to Grow Spuds for Limited Edition Chips
by | Jan 13, 2022
As we get ready for Sunday's Cowboys-49ers playoff game, our photo gallery shows you the journey the hallowed Dallas Cowboys soil took to a potato farm in Dalhart, Texas—where NFL chip history was soon made.
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HALL Park is expanding in Frisco, Texas.

Hall Group Begins Work on a $7B Reimagining of Frisco’s Hall Park

by | Oct 28, 2021
The redevelopment will include a new 16-story office tower, a 19-story apartment building, a 154-room boutique hotel, and a food hall—all with views of a new community park. Phase 1 has already begun: an initial $500M mixed-used project located across Warren Parkway from The Dallas Cowboys' Star development.
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Dallas Cowboys and AT&T Select MatSing Lens Antennas for AT&T Stadium
by | Aug 2, 2021
Now you can tweet that CeeDee Lamb TD with greater bandwidth and less RF interference. Installed in the stadium's roof structure, the 20 MatSing lens antennas will deliver 4G and 5G broadband mobile coverage to the entire "seating bowl" and field. It's the largest indoor distributed antenna system (DAS) in the U.S.
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Stars Do Dallas: How 11 Celebrity Deals and Endorsements Are Building Local Brands
by | Jun 28, 2021
When Dallas-area businesses want to build their brands—or find investors—celebrities are the go-to move. From pop culture stars to sports legends with deep pockets, here's a roundup of recent deals and endorsements. 
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Meet the Finalists: The Innovation Awards 2021, Presented by Dallas Innovates and D CEO

by | Oct 13, 2020
Now in its second year, the program from Dallas Innovates and D CEO honors disruptors and trailblazers driving a new vision for North Texas.
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Dallas Cowboys Legend Turned Entrepreneur Darren Woodson Has Four Cs He Lives By
by | Sep 2, 2020
Darren Woodson is a former Dallas Cowboys safety and today a successful entrepreneur. Though his two careers have looked different, here are his words of wisdom that have gotten him through every major moment, from sitting in the locker room at the Super Bowl to founding his own company.
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Staubachs Join The Slate to Talk Leadership, Entrepreneurship, and (of Course) Football

by | Sep 4, 2019
Former Dallas Cowboy Roger Staubach and his son, Jeff, had a conversation at The Slate with Shelly Slater to talk leadership development, entrepreneurship, day-to-day life, and football.
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Formation Dallas Cowboys
Look Inside: Coworking the ‘Cowboys Way’
by | Jul 31, 2019
Not everyone can have the same business address as the Dallas Cowboys and Jerry Jones. But at Formation, the newly opened coworking experience at The Star in Frisco on Cowboys Way, now you can. Take our photo tour of the space.
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Strategic Partnerships Roll Out in Advance of Complexity Gaming’s New Esports HQ: The GameStop Performance Center
by | May 17, 2019
Dallas' Complexity Gaming has a new headquarters at The Star in Frisco. Leading up to the grand opening next week, Complexity has announced a string of partnerships—with GameStop, Mamba Sports Academy, HyperX, and MillerCoors—and a brand overhaul to better align with the Dallas Cowboys.
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