One of the soccer world’s biggest stars has jumped on board as an investor and ambassador for a Plano-based AI fitness technology company.
OxeFit announced that English Premier League soccer star Harry Kane is its latest professional athlete investor, officially closing the company’s oversubscribed Series A2 round. The total amount of the funding round was not released.
“I’ve always been focused on being the best player I can be, and that means making solid gains in other aspects of my life beyond the pitch,” Kane said in a statement. “For me, nutrition and fitness are two areas that don’t have a one-size-fits-all playbook, and this is something OxeFit understands.”
“What impressed me most about OxeFit is not only the science behind the physical products, but the combination of robotics and content working together to deliver a truly customized training experience,” Kane added. “This is why I invested and why I will serve as an ambassador for the brand. It’s truly one-of-a-kind.”
Kane is the first professional soccer player to join the investor team, which also includes Dallas Cowboys’ QB Dak Prescott, Miami Dolphins’ Jalen Ramsey, and pro golfers Dustin Johnson and Talor Gooch.
Extensive on-demand content goes beyond physical training
OxeFit, which has its elite smart gyms now available through more than 100 fitness centers, sports teams, colleges, and rehabilitation facilities across the U.S., said it attributes the company’s growth to consumers and pro-athletes alike seeking AI-driven technology for a more personalized fitness and wellness experience.
The company said that major athletes across several professional sports have turned to OxeFit for its unique approach to fitness, injury prevention, and rehabilitation.
OxeFit’s tech integrates robotics, movement, performance tracking, advanced coaching, and analytics, to help individuals and teams become more fit, the company said.
Both consumer (XS1) and pro-grade (XP1) systems provide opportunities to connect, collaborate, and ultimately transform the health of consumers, athletes, military personnel, and clinical rehab patients, OxeFit said.
The company’s extensive on-demand content goes beyond strength training into lifestyle and educational programs covering nutrition, health, mindfulness, and overall wellness topics, ultimately helping users live “stronger and healthier lifestyles,” OxeFit added.
Health and fitness meet science and tech
“We’re thrilled to have Harry Kane join the OxeFit investor team as we continue to develop our fitness ecosystem with the most advanced science and technology,” OxeFit CEO Rab Shanableh said in a statement. “In addition to our many other pro-athlete investors, Mr. Kane using the OxeFit smart gym and online content as part of his Premier League football training further validates OxeFit’s smart technology and the unique versatility of our customized training capabilities.”
With the close of its series A2, OxeFit said it plans to continue scaling production of both the XS1 and XP1 systems to meet the growing demands of consumers, athletes, training, and rehab facilities.
XP1 is the pro-grade system that is used by elite trainers, rehab facilities, professional athletes, universities, and sports teams. OxeFit’s XS1 is its consumer product that features the industry’s first AI-enabled cardio, strength, and digital pilates training system in a single at-home workout experience.
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