Usually only NFL players can get drafted. Now NFL fans will get the chance too—by trying to join Dallas Cowboys QB Dak Prescott, Pittsburgh Steeler WR Juju Smith-Schuster, and ESPN NFL sideline reporter Erin Andrews on 7-Eleven’s “Superfan Influencer Team.”
The three celebs each have millions of social media followers. To join their team, aspiring influencers can “try out” by going to Twitter, TikTok, or Instagram and sharing images or videos that show “how 7-Eleven takes game day to eleven.”
Fans must include #FuelYourFandomContest in their posts and tag @7Eleven. The submission window kicks off today and closes October 15.
2-day influencer “training camp”
When the winning team has been selected, the superfans will be invited to an “intensive” two-day influencer training camp, where they’ll learn social media tips on how to build their own Dak-like fan base.
After the training, the winning team members will continue in their roles as 7-Eleven Superfan influencers through 2022.
Each Superman will get an $11,000 “signing bonus,” plus additional spending money to try out 7-Eleven products.
Dak joins the list of Dallas business-celeb teams
Dallas Innovates recently published a roundup of area businesses who’ve teamed up with celebrities, including Dallas Cowboy Zack Martin, pro golfer Phil Mickelson, Eugene and Sarah Levy of “Schitt’s Creek,” soccer superstar Cristiano Ronaldo, director Harmony Korine, actress (and influencer) Ashley Benson, Miami Heat “Baby G.O.A.T” Tyler Herro, streetwear stylist Dear Giana, former Green Bay Packer Donald Driver, and more.
Prescott’s alliance with Irving-based 7-Eleven adds one more piece to the pie. (And by the look of Dak’s photo above, it must be a pizza pie.)
“This football season, we want to showcase all the ways 7-Eleven celebrates football fans, including gearing them up with their favorite gameday drinks, snacks and essentials—in-store or for delivery,” said Marissa Jarratt, 7-Eleven SVP and chief marketing officer, in a statement.
“The Superfan Influencer Team draft will help us unleash the awesome in our customers by allowing them to express their creativity and passion for football and the 7-Eleven brand,” Jarratt added. “And who wouldn’t want to be on a team with Dak, JuJu, and Erin?”
Sweepstakes option for non- or “meh” influencers
Fans who aren’t into the whole social media thing can still score a spot on the 7-Eleven Superfan Influencer team through the Fuel Your Fandom Sweepstakes. Starting today through the end of 2021, customers can scan the 7-Eleven app when they buy select items in-store or for delivery, including 7-Eleven hot foods, Tostitos, Red Bull, Jack Links, Dr Pepper, and other specially marked products. (Basically, the kind of NFL gameday fuel you need to make it to the fourth quarter, when you start begging for Zeke to blast into the end zone and for Micah Parsons to rock somebody’s world.)
For more info on the 7-Eleven Superfan Influencer Team draft, you can visit https://www.7-eleven.com/fuel-your-fandom.
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