Their e-commerce site offers caps that say "DO GOOD," a sweatshirt that reads "you are enough," a T-shirt that urges others to "see good in all things," and many other apparel, jewelry, and home goods items that aim to uplift with positivity.
UPwords apparel and accessories founders Sydney and Shea Hinckley are 17-year-old twins. [Photo: Sydney and Shea Designs]