branding

The Last Word: III Forks President on Evolving His Steakhouse Brand with a ‘Next-Level’ Addison Location

by | Feb 12, 2024
When popular steakhouse brand III Forks, founded in North Dallas in 1998, decided to return to its roots with a new location in Addison's Village on the Parkway, executives said they recognized a need to create a dining aesthetic that retains the brand's core "while reinterpreting it for today's diners."
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Lincoln Property’s Residential Division Rebrands as Willow Bridge Following Its February Acquisition
by | Oct 3, 2023
The move comes after the Dallas-based company was acquired in February by Toronto's Cadillac Fairview. "Since Mack Pogue founded the company in 1965, the willow tree has been a part of our culture," noted CEO Duncan Osborne. "It was only fitting that this symbol of growth, strength and perseverance guides us as we embark on our next chapter."
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Media Culture Adds Industry Veteran to Lead Strategic Initiatives
by | Mar 14, 2023

Veteran brand strategist Lori Lasky has joined independent brand performance agency Media Culture’s leadership team to head the agency’s strategic initiatives.

Most recently, Lasky was director of Integrated Media at Nautilus Inc., and she will be responsible for program strategy across the agency’s portfolio of clients. She will work to identify opportunities for growth and drive integrated strategy across the team to align with business goals....

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Second Annual Women of Innovation Summit Helps Female Entrepreneurs Take Their Dreams to the Next Level
Get an inside look from some of North Texas' female entrepreneurs and C-Suite professionals to see what they consider to be the keys to success.
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MAG

Dallas’ MAG Impact Collective: Disrupting the Traditional Agency Model with Social Impact

by | Oct 24, 2018
The geographical diversity of the collective is by design to place a distributed team in influential markets—such as Dallas—allowing it to stay on top of innovation nationally, and even internationally.
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OnTap Montage
On Tap: Personal Branding Workshop, Canal Fest & VR’s Impact in Health Care
Browse our curated selection of events to plan your next week — and beyond.
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