Veteran brand strategist Lori Lasky has joined independent brand performance agency Media Culture’s leadership team to head the agency’s strategic initiatives.
Most recently, Lasky was director of Integrated Media at Nautilus Inc., and she will be responsible for program strategy across the agency’s portfolio of clients. She will work to identify opportunities for growth and drive integrated strategy across the team to align with business goals.
“Working with Lori has been a pleasure, first as a client and now as a colleague,” Jared Harrington, Media Culture’s chief operating officer, said in a statement. “While at Nautilus, Lori embraced Media Culture as a true extension of the marketing team and consistently challenged us to think of new ways to improve performance and scale the business. I’m excited for her to bring that same level of leadership, dedication, and enthusiasm to Media Culture.”
Lori Lasky of Media Culture [Photo: Media Culture]
Lasky has more than 20 years of experience developing comprehensive omnichannel strategies to drive brand awareness and increase sales. Lori has held positions on the brand side (at Nautilus, Inc.) as well as the agency side, working as the lead for brands such as eHarmony, Conair, Cuisinart, Bare Minerals, Tracy Anderson Method, Dremel, and Rubbermaid.
She will report to Harrington.
“I’m truly honored to be part of the Media Culture team I’ve known for years,” Lasky said in a statement. “As a client, I’ve seen firsthand the depth of strategy, analysis, and commitment each team member delivers. They undeniably embody a collaborative environment. I look forward to contributing to the culture of passionate people and our clients’ success.”
Founded in 1995, Media Culture – formerly known as Koeppel Direct – has existed at the forefront of change in the performance marketing industry. It has developed leading analytic capabilities, expanded its proven, nimble brand response and demand generation approaches across a variety of channels, and built a track record of success.
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