13-year-old CEO Lands Cozys in Walmart to Benefit Dallas-based Susan G. Komen

The retailer plans to stock more than 200,000 cozys. For each one sold, 35 cents will be donated to the breast cancer nonprofit.


A 13-year-old entrepreneur is bringing her coffee cup cozys to Walmart stores this fall to benefit Dallas-based Susan G. Komen.

Jordan Phillips, CEO of Cozys For the Cure, first caught the eye of the breast cancer organization last year. 

During a meeting with Komen, Jordan met with Greensource, a Seattle-based apparel manufacturer who also serves as a Walmart vendor and Komen national partner. Soon after, Greensource decided to help Jordan scale up production of her product. 

“The moment we heard Jordan speak, we knew we had to help this incredible young woman make an even bigger difference for people suffering from breast cancer,” said John Allenberg, president of Greensource, in a release.

“Ultimately what I hope to accomplish is to cure breast cancer forever.”

Jordan Phillips

In 2015, Jordan’s mother, Nicole, was diagnosed with breast cancer. Jordan decided to find a way to help her mother and give back to a greater cause. That’s what led her to sew coffee cup cozys to benefit Komen. She collected nearly $18,000 through her fundraising efforts. 

Now, her cozys will be on the shelves of 1,550 Walmart stores in the U.S. The retailer plans to stock more than 200,000 cozys, which will be sold for $1.97. For each cozy sold, Greensource and Cozys For The Cure will donate 35 cents to Komen.

“This opportunity has been so surreal to me. I never thought the simple act of making these cozys would go this far,” Jordan said in the release. “Ultimately what I hope to accomplish is to cure breast cancer forever.”

Ellen Willmott, interim president and CEO of Susan G. Komen, said in release that she’s glad the nonprofit could help make the connection for Jordan. 

“This tremendous story reminds me that when love, commitment to a cause, and creativity come together, magic happens,” Willmott said.

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