In 2017, the owners of The Trade Group, a provider of exhibit management and marketing for trade shows, were in Düsseldorf attending EuroShop, the world’s largest retail trade fair. There, they spotted a sort of portable event structure—and they instantly knew they would be a hit in the U.S.
That discovery inspired the creation of an entirely new sister company. They named it Event Architecture.
Carrollton-headquartered Event Architecture creates mobile, easy-to-assemble modular components that have seemingly endless use cases. Typically used as an alternative to tents and shipping containers, the structures are recognizable for their aesthetic and brand impact.
Composed of air cells and aluminum frames, the lightweight but sturdy units can be easily set up and dismantled by any crew across the globe. They work both indoors an outdoors, and are climate-controlled and rain-resistant, which gives them an edge to other alternatives on the market.
Best of all—they’re highly customizable. Clients can choose to wrap the exterior of the structure with fabric featuring their branding or adorn the insides with custom lighting, flooring, and furniture.
“You can really deck them out to as minimal or as beautiful inside as you want,” Event Architecture Marketing Director Stephanie Chavez told Dallas Innovates.
As a result, the products have been able to serve a variety of clients, both locally and nationwide. And, since initially founding, Event Architecture has grown from a team of just three to the exclusive US distributor of these structures.
Last fall, the company worked with EGENCY Global to create semi-private streaming pods and a VIP deck for OP Live Dallas, an esports event that was attended by over 1,500 people. Event Architecture was also a sponsor of Park Place Dealerships’ Luxury & Supercar Showcase 2018 in Irving and provided branded structures for the event.
“We would definitely like to work with more Dallas-Fort Worth clients,” Chavez says. “It’s a benefit for both—with it being so close, the shipping and logistics make it a lot easier and a little bit cheaper.”
According to Chavez, Event Architecture is looking to expand both its team and inventory as demand for its unique structures grow.
“People are just really wanting to make unique and creative experiences for their attendees,” she says. “So it’s a great fit for that.”
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