RumbleOn Appoints New Chief Financial Officer to Leadership Team

Previoiusly, Blake Lawson was chief financial officer for the RideNow group of powersports retailers, and the Coulter Automotive Group.

RumbleOn Inc., the nation’s first technology-based omnichannel powersports platform, has promoted Blake Lawson to be the Irving-based company’s chief financial officer, a role in which he will serve as a member of the executive leadership team and report directly to RumbleOn’s Chief Executive Officer Marshall Chesrown.

Previously, Lawson, 51, was chief financial officer for the RideNow group of powersports retailers, and the Coulter Automotive Group, since 2020.

“Blake brings knowledge and experience in the financial management of powersports that is unparalleled in the industry, and I am very excited to leverage his extensive powersports background, as we execute on our long-term strategy,” Chesrown said in a statement. “Blake’s tenure as chief financial officer with RideNow, Coulter Auto Group, and American Powersports, as well as his exceptional business and financial acumen, enhances our management structure, as we continue to focus on our higher margin powersports business. Our entire team has the utmost confidence and respect, not only for what Blake knows about the business, but for how he conducts himself with all of our nearly 3,000 team members nationwide. RumbleOn’s robust financial team has been rigorously strengthened over the past year with exceptional professionals, complementing our business expansion and we are pleased to have Blake lead this team.”

Industry veteran says he’s ready to RumbleOn

Blake Lawson of RumbleOn via LinkedIn

Before his time at RideNow, Lawson held several key financial roles, including CFO for American Powersports since 2011, corporate controller since 2006 and he began his powersports experience as a consultant and trainer for ADP “Lightspeed” from 2001 through 2006.

“As a 23-year veteran of the powersports industry, I am honored to continue my journey with RumbleOn, working alongside Marshall and this talented team that represent the nation’s largest Powersports retailer,” Lawson said in a statement. “Having spent the last several years as the CFO for RideNow and American Powersports, I am excited as we position RumbleOn to deliver enhanced profitability, leveraging our best-in-class omnichannel customer experience. I am eager to roll up my sleeves and contribute to our future growth, driving long term sustainable shareholder value.”

RumbleOn said that that previous CFO Narinder Sahai will serve as a special adviser to the company for 90 days.

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