Hotel room service usually comes with a knock on your door—and a human with a tray on the other side. But on your next hotel stay, that plate of morning eggs or requested down pillow may glide to your room with a robot’s whirring hum.
Southlake-based RobotLAB, a leader in robotics integration and automation, is partnering with Marriott International and LG as the only approved system integrator for LG robots in Marriott properties. The collaboration marks “a significant step forward in the hospitality industry,” RobotLAB said, leveraging cutting-edge automation “to enhance guest experience and operational efficiency.”
Dallas hotel gets ‘first-ever LG room service robot in the U.S.’
The partnership includes “the first-ever LG room service robot in the U.S.,” RobotLAB said, which is now operating 24/7 at the Renaissance Dallas Hotel. The robot travels floor to floor at the hotel, making its own way up and down elevators, delivering room service, extra toiletries, and other essentials, “offering a unique and futuristic guest experience while optimizing hotel labor resources,” the company added
Guests at the hotel can experience that “seamless, contactless service” all from the convenience of their room.
“Through this partnership, we’re not just deploying robots; we’re redefining the hospitality experience by combining efficiency, reliability, and a touch of innovation that enhances both guest satisfaction and hotel operations,” Elad Inbar, founder and CEO of RobotLAB, said in a statement.

Guest staying at Marriott accepts delivery from Doorbot, a room service robot. [Photo RobotLAB]
Cleaning, delivery, and ‘elevator-integrated’ robots, too
Via the new partnership, room service robots won’t be alone in their Marriott endeavors. While they’re gliding about delivering omelettes, towels, and requested special pillows, elsewhere in the hotel, cleaning robots will be at work as well—along with delivery robots working the floors and “elevator-integrated robots” tasked with keeping things on the up and up.
RobotLAB says it has already deployed LG’s “state-of-the-art cleaning robots” in Washington D.C., Maryland, and Virginia, with upcoming deployments slated in Arizona, New Mexico, and California. RobotLAB added that it’s “ensuring seamless deployment, integration, and ongoing support for these automation solutions” via its network of 31 locations from the East Coast to Hawaii.
The company said it will be working closely with Marriott and LG to bring “intelligent automation” to more properties across the country.
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