Room-Service Robots: RobotLAB Partners on Hotel Automation with Marriott and LG

A room service "Doorbot" could deliver your next breakfast if you stay at a Marriott International property like the Renaissance Dallas Hotel. Elsewhere in Marriott properties, cleaning robots are making things spiffy while "elevator-integrated robots" keep things on the up and up.

Hotel room service usually comes with a knock on your door—and a human with a tray on the other side. But on your next hotel stay, that plate of morning eggs or requested down pillow may glide to your room with a robot’s whirring hum.

Southlake-based RobotLAB, a leader in robotics integration and automation, is partnering with Marriott International and LG as the only approved system integrator for LG robots in Marriott properties. The collaboration marks “a significant step forward in the hospitality industry,” RobotLAB said, leveraging cutting-edge automation “to enhance guest experience and operational efficiency.”

Dallas hotel gets ‘first-ever LG room service robot in the U.S.’

The partnership includes “the first-ever LG room service robot in the U.S.,” RobotLAB said, which is now operating 24/7 at the Renaissance Dallas Hotel. The robot travels floor to floor at the hotel, making its own way up and down elevators, delivering room service, extra toiletries, and other essentials, “offering a unique and futuristic guest experience while optimizing hotel labor resources,” the company added

Guests at the hotel can experience that “seamless, contactless service” all from the convenience of their room.

“Through this partnership, we’re not just deploying robots; we’re redefining the hospitality experience by combining efficiency, reliability, and a touch of innovation that enhances both guest satisfaction and hotel operations,” Elad Inbar, founder and CEO of RobotLAB, said in a statement.

Guest staying at Marriott accepts delivery from Doorbot, a room service robot. [Photo RobotLAB]

Cleaning, delivery, and ‘elevator-integrated’ robots, too

Via the new partnership, room service robots won’t be alone in their Marriott endeavors. While they’re gliding about delivering omelettes, towels, and requested special pillows, elsewhere in the hotel, cleaning robots will be at work as well—along with delivery robots working the floors and  “elevator-integrated robots” tasked with keeping things on the up and up.

RobotLAB says it has already deployed LG’s “state-of-the-art cleaning robots” in Washington D.C., Maryland, and Virginia, with upcoming deployments slated in Arizona, New Mexico, and California. RobotLAB added that it’s “ensuring seamless deployment, integration, and ongoing support for these automation solutions” via its network of 31 locations from the East Coast to Hawaii. 

The company said it will be working closely with Marriott and LG to bring “intelligent automation” to more properties across the country.


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R E A D   N E X T

  • A long line of service robots made by China-based Inbot Tech will soon be on display in Dallas, thanks to a new partnership inked by Plano's Sharing Service Global Corporation. The friendly-looking machines handle reception, delivery, security, cleaning, and table service tasks—and never ask for a day off.

  • Nine months after cutting the ribbon in Fort Worth on its first U.S. factory for assembling EV charging stations, LG has begun taking orders for its first Level 3 DC charger in the U.S. The stand-type charger will be assembled "starting this fall" at the company's Fort Worth EV charging production center.

  • The newly launched streaming service buddi is like Netflix for pet lovers. Offering movies such as "Cats and Dogs," "Marley and Me," and "Beethoven," it's feel-good content "by pet people, for pet people."

  • The expansion introduces several interactive exhibits including a gravity-defying illusion inspired by the works of artist Leandro Erlich, where a cleverly angled building mock-up allows guests to live out their superhero dreams and appear as if they’re scaling walls.

  • With Cruise robotaxis already being tested in Dallas, more autonomous innovation is on the way to the city in 2024 and 2025 via a partnership between Uber and Austin-based Avride. Uber and Uber Eats customers may have the option to select a robotaxi for their next ride across town or a sidewalk robot to roll their favorite restaurant order home.

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