Following a major expansion, the Museum of Illusions in downtown Dallas will unveil a variety of new exhibits, immersive digital experiences and updated fan-favorite illusions Friday.
“If you’ve visited our museum before, you won’t recognize the space. We’ve completely transformed it with stunning new illusions, updated favorites and immersive experiences that will leave you in awe,” Subhi Gharbieh, managing partner of Beyond Entertainment, said in a statement. “We can’t wait to welcome guests back to see the magic in action!”
The museum said that with its blend of entertainment and education, the reimagined space at 701 Ross Ave. invites guests of all ages to challenge their perceptions.
Photo: Museum of Illusions Dallas
New immersive illusions
The museum’s expansion introduces several interactive exhibits including a gravity-defying illusion inspired by the works of artist Leandro Erlich, where a cleverly angled building mock-up allows guests to live out their superhero dreams and appear as if they’re scaling walls.
Guests who prefer to remain grounded might find themselves in The Symmetry Room, which creates a play on reflections.
The museum said that perhaps its most anticipated addition is the Walk-In Kaleidoscope, which uses digital screens and mirrored walls to create an infinite, dazzling display of light and motion. Returning favorites such as the Ames Room and Vortex Tunnel also have been refreshed, the museum said.
More one-of-a-kind experiences include:
- Following Eyes Wall – A captivating illusion where a surprise character’s eyes seem to track your every move.
- Life-Size Dodecahedron – A massive 12-sided geometric structure that will challenge you to see the world from a whole new perspective.
- Clone Room – Think you’re seeing double? How about quadruple? This visually striking exhibit multiplies your image creating the illusion of clones.
- Swap Bodies Exhibit – An interactive experience that makes it look like you’ve swapped bodies with a friend.
Illusion room at Museum of Illusions Dallas [Photo: MOI]
Museum of Illusions started as a unique project that soon became one of the fastest growing education and entertainment places, with more than 40 locations around the world. The original concept was launched in Zagreb, Croatia in 2015 and became a recognizable brand and leading attraction in each city where it is launched, the museum said.
The museum said that amusing and “awesome” tricks will teach visitors about vision, perception, the human brain and science—making it easier to perceive why their eyes can see things that their brain cannot explain.
Museum visitors can receive 20% off admission during the grand reopening celebration by using the code GRANDREOPEN at checkout, valid through Sunday, March 9, the museum said.
Photo: Museum of Illusions Dallas
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