Republic National Distributing, a Grand Prairie-based beverage alcohol distributor, is kicking off Women’s History Month with “Powered by Women,” a campaign honoring female pioneers in the wine and spirits industry.
Republic is partnering with Women of the Vine & Spirits Foundation, which provides scholarships to help women advance their careers in the food, wine, spirits, beer and hospitality industries through education, leadership and professional development.
“We’re proud of recent strides the BevAlc industry has made to expand and promote the variety of voices that make up our industry,” Jenn Engel, Republic’s chief commercial sales officer, said in a statement. “Our ‘Powered by Women’ campaign represents another step toward investing in, uplifting and amplifying strong female voices within this space.”
Engel herself is the first female CCSO in the beverage alcohol wholesale industry, Republic said.
Scholarship funds will be raised via an NFT auction
Republic said that scholarship funds will be raised via an innovative non-fungible token (NFT) auction. Throughout March, Republic will auction off custom-made digital collectibles designed by digital artist Chelsy Escalona.
Escalona’s “Powered by Women” collection honors three female pioneers in the wine and spirits industry: Fawn Weaver, CEO and founder of Uncle Nearest; Heidi Scheid, EVP at Scheid Family Wines; and Elisa Gutiérrez, vice president of operations at Casa Herradura.
You can see and bid on the NFTs by going here.
Republic said that the highest bidder of each NFT will receive a mentorship experience with the NFT’s pioneer muse, along with a signed bottle from its brand and the digital collectible.
A free version of the digital collectible series will be available to the public for a limited time, exclusively through Zelus Wallet, Republic said.
“In recent years, the beverage alcohol industry has gained ground in attracting and retaining a diverse workforce and supporting women all the way to the C-suite,” Jessica Schilling, Republic chief human resources officer and EVP, said in a statement.
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