Republic National Distributing Launches ‘Powered by Women’ Campaign and NFT Auction

Republic National Distributing, a Grand Prairie-based beverage alcohol distributor, is kicking off Women’s History Month with “Powered by Women,” a campaign honoring female pioneers in the wine and spirits industry.

Republic is partnering with Women of the Vine & Spirits Foundation, which provides scholarships to help women advance their careers in the food, wine, spirits, beer and hospitality industries through education, leadership and professional development.

“We’re proud of recent strides the BevAlc industry has made to expand and promote the variety of voices that make up our industry,” Jenn Engel, Republic’s chief commercial sales officer, said in a statement. “Our ‘Powered by Women’ campaign represents another step toward investing in, uplifting and amplifying strong female voices within this space.”

Engel herself is the first female CCSO in the beverage alcohol wholesale industry, Republic said.

Scholarship funds will be raised via an NFT auction

Republic said that scholarship funds will be raised via an innovative non-fungible token (NFT) auction. Throughout March, Republic will auction off custom-made digital collectibles designed by digital artist Chelsy Escalona.

Escalona’s “Powered by Women” collection honors three female pioneers in the wine and spirits industry: Fawn Weaver, CEO and founder of Uncle Nearest; Heidi Scheid, EVP at Scheid Family Wines; and Elisa Gutiérrez, vice president of operations at Casa Herradura.

You can see and bid on the NFTs by going here.

Republic said that the highest bidder of each NFT will receive a mentorship experience with the NFT’s pioneer muse, along with a signed bottle from its brand and the digital collectible.

A free version of the digital collectible series will be available to the public for a limited time, exclusively through Zelus Wallet, Republic said. 

“In recent years, the beverage alcohol industry has gained ground in attracting and retaining a diverse workforce and supporting women all the way to the C-suite,” Jessica Schilling, Republic chief human resources officer and EVP, said in a statement.

Get on the list.
Dallas Innovates, every day.

Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.

One quick signup, and you’re done.  

R E A D   N E X T

  • Slated to be built in Fort Worth's Historic Southside neighborhood, the planned $70 million museum will get the city funding once the balance for the project has been raised. Designed by the New York office of Denmark-based Bjarke Ingels Group, the building will house the museum on its second level, with a business incubator, restaurant, 250-seat amphitheater, and storefronts at ground level. “Literally and figuratively, it was designed to be a beacon of light in an area that has been dark for a very long time,” says Jarred Howard, principal of the project's developer.

  • The nation’s highest honor for technological achievement will be bestowed by President Biden, the USPTO said. The medal is awarded to individuals, teams, and companies for outstanding contributions to the nation’s economic, environmental, and social well-being—through tech products, tech innovation, and strengthening America's tech workforce.

  • As New Year's Eve approaches, thoughts are turning to holidays, fireworks, and—yes—business plans for a whole new year. That may be why December is National Business Plan Month, and TWU's Tracy Irby has the perfect way to celebrate it—by avoiding 5 key business plan mistakes.

  • Demolition has begun at the museum's site in Fort Worth's Historic Southside neighborhood, with plans to break ground for the museum later this year. At a media event Saturday, the museum's new executive strategist, Dr. Lauren Cross (seen above with Opal Lee), was introduced and new renderings of the museum were unveiled.

  • The grant award supports a new online platform to find out why cyber jobs are going unfilled—and make it easy for employers to find talent through an online database. UNT's Ram Dantu and Mark Thompson are principal investigators on the project. Dantu says foreign governments are "spying on us all the time,” and threats like ransomware attacks and cyber attacks abound. "We need a large workforce to combat this, and we don’t have the workforce,” Dantu says.