Rebelution CEO To Chair Alzheimer’s Association Gala, Advocate for Increased Awareness and Care for Black Americans Affected by the Disease

Rebelution's Dallas-based CEO, Melonie Carnegie, is a passionate advocate for increasing awareness, diagnosis, and treatment of Alzheimer's among Black Americans.

Rebelution CEO Melonie Carnegie will chair the fourth annual Gala, An Event to Remember, hosted by the Dallas and Northeast Texas Chapter of the Alzheimer’s Association on April 29 at the Arts District Mansion.

Carnegie is a passionate advocate for increasing awareness, diagnosis, and treatment of Alzheimer’s among Black Americans, the Alzheimers Association said.

“Alzheimer’s is a heartbreaking disease. I know this first hand because my mother has suffered with this disease,” Carnegie said in a release. “We need to keep working — here in Dallas and across the country — to raise awareness. We must connect to our Black communities to create transformational understanding, ensure access to care for all, and fight to end this disease that disproportionately impacts Black Americans.”

According to the association’s research, Black Americans are nearly twice as likely to have Alzheimer’s, or another dementia, compared to White Americans over 70 years old.

Here are some key stats on the impact of Alzheimer’s on Black Americans:

  • Among Black Americans aged 70 and older, 21.3% live with Alzheimer’s.
  • Only 20% of Black Americans say they have no barriers to excellent health care and support for Alzheimer’s or other dementias.
  • Only 35% of African Americans say they are concerned about Alzheimer’s or dementia.

“I’m honored to be the chair of this year’s gala and collaborate with the organization’s dedicated team. On behalf of my family, as a Black woman, I am all in and invite others to join me in this important work,” Carnegie said.

Carnegie is a vision-driven executive with more than 25 years’ experience and is passionate about industrial B2B products and leading teams to achieve excellence in her role as CEO of Rebelution, an e-commerce company. 

“Melonie brings her heart and her energy to our Gala, An Event to Remember,” Jennifer Bowring, VP of development with the Dallas and Northeast Texas Chapter of Alzheimer’s, said in a statement. “We’re thrilled to have her unique experience, perspective, and drive.”

The gala will have a Moroccan-themed celebration full of food, entertainment, and dancing. A black-tie affair, it also will feature a curated live and silent auction.

The event benefits the Alzheimer’s Association in its mission to lead the way to end Alzheimer’s and all other dementia by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.

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