Jim Bruty has been appointed as the new president and chief executive officer of Plano-based Ulrich Medical USA, a pioneer in expandable corpectomy devices and a market leader in spine technology.
Bruty joined the company in March as its chief operating officer, bringing more than two decades of commercial leadership within the orthopedic and spine technology industry.
“We’re thrilled to welcome Jim into this new role,” Klaus Kiesel, chairman of the board of directors of Ulrich Medical USA and CEO of Ulrich medical, said in a statement. “Jim is an experienced commercial executive with deep industry knowledge and meaningful relationships within the spine surgeon community. He’s passionate about our mission and values and is the right leader to guide Ulrich Medical USA through its next phase of growth.”
The company said that Bruty joined Ulrich Medical USA with an impressive track record of success in the orthopedic and spine sectors.
As COO, Bruty directed a variety of activities including commercial development, marketing, customer service, administration, and operations, Ulrich Medical said.
Cutting-edge spine technology products
Before joining Ulrich Medical USA, Bruty spent 10 years at 4WEB Medical as SVP of sales and marketing where he led all commercial activities. Before that, Bruty spent nine years at Stryker, where he held numerous roles of increasing responsibility in sales and marketing leadership.
He also worked for Brainlab for several years.
“I’m honored to lead Ulrich Medical USA and build upon its legacy of excellence,” Bruty said in a statement. “Together with the talented team already in place and the high-quality suite of products we offer spine surgeons for their degenerative, deformity, and trauma procedures, I am confident that we can achieve even greater success.”
Bruty succeeds Hans Stover, who the company said played a crucial role in establishing a foundation of growth and profitability for Ulrich Medical USA over his 14-year tenure.
Ulrich Medical USA focuses on the development, manufacturing, and marketing of cutting-edge medical technology that restores function and alignment of the spine through excellence in design and manufacturing.
The company is a subsidiary of Ulrich Medical, an innovative medical technology company headquartered in Ulm, Germany, that develops, produces, and distributes spinal systems and contrast media injectors.
Founded in 1912, the family-owned, privately held company operates in 74 countries.
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