Robert West has been appointed executive vice president of B2B by Plano-based Fortis, a payments technology leader for software providers, ERP customers, and scaling businesses.
Fortis said West has a proven track record in scaling AR and AP payments businesses through partnerships and will lead the company’s B2B expansion.
“Robert’s deep experience in the payments industry, his success in creating win-win partnerships, and expertise in building high-performing teams make him an invaluable asset to Fortis,” CEO Greg Cohen said in a statement. “His leadership will be instrumental in driving our B2B strategy and will deliver exceptional value to our partners and customers.”
Fortis said it has rapidly expanded its footprint within the ERP ecosystem and continues to pick up momentum across the B2B landscape.
By “seamlessly integrating” with industry leaders such as NetSuite, Sage, Microsoft, Acumatica, and QuickBooks through a robust API, Fortis said it has empowered businesses across diverse sectors to optimize their accounts receivable and payment processes.
The Fortis Platform also is connected to leading eCommerce platforms and solutions providers in the ERP ecosystem, the company said. The platform provides a holistic and easy-to-integrate connection, with automated workflows for invoicing, collections, and other processes, freeing up merchant AR teams to focus on strategic initiatives.
Joins Fortis from EBizCharge
West brings nearly a decade of experience in mergers and acquisitions, revenue operations, and channel development to Fortis, the company said. He joins Fortis from EBizCharge, where he successfully built and led teams that enabled the organization to grow their partner business by over 25%.
Before that, he was VP of growth & strategy for OnPay Solutions, an AP payments business, spearheading growth initiatives and their eventual sale to Medius.
“I’m thrilled to join the Fortis team and contribute to the company’s continued growth,” West said in a statement. “Fortis has a strong foundation and a clear vision for the future. I look forward to leveraging my expertise to expand our B2B footprint and deliver exceptional value to our partners and customers.”
Fortis said it is a leader in embedded ERP payments for software providers, processing billions of dollars annually by delivering comprehensive payment solutions and commerce enablement to software partners and developers.
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