Plano-based OxeFit announced that entrepreneur and author Dave Asprey and fitness entrepreneur Anne Mahlum have invested in the company’s latest $17.5 million round, bringing its total funding raised to date to more than $70 million.

They join an array of top sports celebrities as investors in OxeFit—with current investors including Dallas Cowboys quarterback Dak Prescott and former Cowboys players, Premier League soccer star Harry Kane, and pro golfer Dustin Johnson.

“OxeFit’s XP1 and XS1 are the only products to fully integrate a user’s data from cardio, strength, balance and gaming—allowing it to be analyzed holistically—a key differentiator in providing our users with an AI-driven training experience and the personalized insights that map to their goals and abilities,” said Rab Shanableh, CEO of OxeFit. “Dave and Anne have long pioneered a data-driven approach to healthier living, and we could not be more excited to bring their expertise to OxeFit as we continue to deliver on our mission.”

OxeFit CEO Rab Shanableh [Photo: OxeFit]

Oxefit, a leader in AI-driven health and fitness experiences, said the new funding will be used to further deliver on OxeFit’s commitment to bring “state-of-the-art” AI to its health and fitness experiences.

Living ‘healthier, longer lives with science’

Asprey, an entrepreneur, author, and recognized “father of biohacking,” said that technology unleashes “an incredible amount of data that we can use to better ourselves mentally and physically.”

He called OxeFit’s approach to harnessing the data a “gamechanger.”

“OxeFit’s XP1 and XS1 cracked the code on delivering the tools you need to do exactly what your body needs to become healthier and more powerful, in very little time. It’s so much more than just a gym,” Asprey said in a statement. “That’s why I’m thrilled to have added OxeFit to over 30 locations of Upgrade Labs, and I’m even more thrilled to join the OxeFit team.”

“Together, we’ll transform the way we workout and live healthier, longer lives with science,” he added.

Combining AI, robotics, analytics, coaching, and performance tracking

Anchored by products (XP1 and XS1) that enable an ecosystem of deep data, the OxeFit experience includes the most technologically-advanced platforms, innovative health and wellness programs, gamification, and a robust content library that allows anyone to live healthier, the company said.

“I look at a lot of investments and OxeFit won this category for me with a product that is head and shoulders above the competition and a talented team who knows how to execute.” Solidcore founder Mahlum said in a statement. “I’m incredibly excited to be part of this company that’s changing the future of fitness with personalized data to help people achieve their health and wellness goals.”

OxeFit’s core technology integrates AI, robotics, movement and performance tracking, advanced coaching, and analytics, all driven by data science to connect, collaborate, and ultimately transform the health of individuals, the company said.

More AI features coming soon

OxeFit said that rolling out over the coming months, its upcoming AI features include, per the company:

Personalized Training Programs – The AI Virtual Trainer will create programs based not only on a user’s personal goals, but update them in real time based on how the user is training. Using AI models that are based on optimized results driven methodology, the training data is constantly monitored and evaluated by OxeFit’s software to deliver the user “the perfect workout.”

Health Snapshots and Tracking – The suite of assessments and data tracking use AI models to provide analysis and insights into a user’s health and wellness status and progress. The tracking will be able to detect possible injuries before they happen or determine when post-injury rehabilitation is complete.

Digital Training Assistant – The AI-based assistant is integrated into the product platforms and in the app, from helping users discover new OxeFit content to building an “exercise playlist” based on goals and interests. While training, the assistant will provide feedback on movements and form to maximize the results of each session. If a user has questions about their numbers, the assistant can be used to help them better understand what their data means.

AI Gaming for OxePlay – With OxeFit’s dynamic interactive fitness gaming, when a game is initiated, AI-powered “bot players” will play alongside the human. This way, there will always be someone to compete with regardless of game preference and skill level. Bot intelligence includes human-like strategies and the ability to chat with users during play, the company said.

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