Geoforce, an oil and gas technology company that operates on the philosophy that the “chaos and pain of field operations could be alleviated with technology,” announced Tuesday that it is moving and expanding its headquarters from Coppell to the 12-story Granite Park V office tower in Plano.

The 11-year-old company — which helps other companies keep track of their equipment — has leased 13,500 square feet of space in Plano, a 50 percent increase over the 9,000 square feet of space in Coppell. It will house a roughly 60-percent increase in the company’s worldwide staff and will also serve as a meeting and training space for customers, the company said in a release

“As an innovation-driven company, Geoforce is always thinking many steps ahead, whether in our product development or in how we enhance our employee experience.”
James MacLean

“As an innovation-driven company, Geoforce is always thinking many steps ahead, whether in our product development or in how we enhance our employee experience,” President & CEO James MacLean said in the release. “Our tremendous growth has only been possible because of our team. So we wanted to build something that would help them be productive and engaged, while having a fun time. Being in Granite Park and immersed in the energy of the greater Legacy area will do just that.”

The company expects to occupy its new headquarters in the fourth quarter of this year. 

Geoforce combines a cloud-based software platform that leverages GPS tracking devices with global satellite and cellular networks to provide global track-and-trace solutions to the field operations of such industries as oil & gas, mining, agriculture, and transportation and logistics. It’s kind of like a high-tech cousin of the tracking devices you may have seen in a television police drama, except this gear keeps track of expensive equipment often in far-off places.

GEOFORCE HAS GROWN FROM STARTUP TO INDUSTRY LEADER

Granite Park V [Couresty Granite Properties]

Since its founding in 2007, Geoforce has grown from a small startup to tracking more than 100,000 field assets for more than 500 customers in 70 countries. It experienced 30 percent subscriber growth in 2017 and expects to continue at that pace over the next few years, the company said in a release.

Cushman and Wakefield’s Robby Baby and Grant Pruitt of Whitebox Commercial Real Estate represented Geoforce in its commercial real estate search and lease. Gensler  provided design and architectural services.

Robert Jimenez and Aarica Mims were the in-house leasing representatives for Granite Properties. 

Geoforce will occupy the 12th floor of Granite Park V, the newest multitenant office building in Granite Park, a mixed-use development at the Dallas North Tollway and State Highway 121 in Plano.

“As the company has evolved, its leaders recognized the need to attract top talent to support its continuing growth,” said Baty, executive director of Cushman & Wakefield. “A move to Granite Park supports expansion plans, gets them closer to that knowledge-worker base, and provides the amenities and environment they want for their employees.”